Signature Pins Blog

6 Ways to Use Lapel Pins to Promote Your Small Business

Did you just open up a new eatery or store in your community? Want to get the word out, quickly? Consider the power, reach, and affordability of custom lapel pins. These versatile tokens are ideal for attracting new customers and strengthening relationships with those you already have.

Creating a stunning lapel pin for your business brand isn’t hard—if you have the right pin vendor. A reputable manufacturer will offer pins in a wide variety of styles—from die struck to cloisonné. Established pin companies typically have a graphic design team that can help you finalize your design and choose just the right look. Many even offer special touches like simulated gemstones or unique attachments. Find out the turnaround time before you order your pins. Some vendors provide a rush service if you’re in a time crunch.

Once your pins arrive, here are some ideas for putting them to work for your small business!

  1. Send them out with your sales representatives. If you’re trying to get your foot in the door with valuable new clients, lapel pins are a great “leave behind” to help you make a winning first impression. After all, who doesn’t love getting a free gift?
  2. Include them in new client “welcome” kits. While many businesses hand out the usual pens or fridge magnets, you can stand out by giving new customers a branded lapel pin. Its uniqueness won’t be lost on them!
  3. Hand them out at community events. Local parades and festivals provide a wonderful opportunity to spread the word about your organization. Pass out your lapel pins to let your neighbors know you’re up and running.
  4. Use them as a discount vehicle. If you own a retail store, hand out a lapel pin to your first 100 customers. Explain that if they wear your pin next time they come into your shop, they’ll get an exclusive discount on their purchase.
  5. Pass them out at trade shows. Skip the usual promotional giveaways at your next trade show (who needs another water bottle?) and surprise your booth visitors with lapel pins instead.
  6. Incorporate them into direct mail. Make your next direct mail package more successful by inserting a custom lapel pin! This creates a “bulky” mailing that’s more likely to be opened by curious recipients. They’ll be even more delighted when they discover their free gift inside.


What’s the beauty of lapel pins? They’re not only affordable (costing as little as a dollar a piece, depending on how many you order), they’re tiny little mobile advertisements for your business. That’s because when people wear them on their person, they give exposure to your brand name wherever they go!

So if you’re a small company with a small budget, custom lapel pins are a great option for telling the community that you’d love their business. And a super way to let locals show how much they appreciate your company and willingly spread the word on your behalf.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Prepare for a Winning Holiday Season with Custom Lapel Pins

November is upon us, and for retailers, it’s time to start preparing for the holidays. Whether you sell technology gadgets, pet supplies, clothing, or fashion accessories, a custom lapel pin can help you make this season a smashing success.

The first step, of course, is designing and ordering a pin. You may have artwork all ready to go; in that case, you only need to send your file to the vendor. If you’re not sure what you want your pin to look like, choose a pin vendor with a full graphic department who can assist you in coming up with the perfect look and feel. You can recreate your company logo in precise detail, add your brand colors, and even include your business slogan. The sky’s the limit!

Lapel pins also come in an exciting array of shapes, styles, and materials.  A reputable manufacturer can help you choose a style that’s a fitting reflection of your brand and that will appeal to your customers. Add-ons like sparkling simulated gemstones will help make your pin one of a kind. Be sure to allow enough time for your pins to be processed and shipped. A quality vendor will offer free UPS shipping and expedited delivery times.

Putting Your Lapel Pins to Work

You’ve received your shipment of custom lapel pins—now the fun begins! Here are some effective ways to integrate these tokens into your holiday marketing strategy.

  • Hand out pins to your first Black Friday shoppers (e.g. the first 25 or 50) as a special “thank you.”
  • Give free pins to all customers who spend over a specified amount at your store. Shoppers who accumulate a certain number of pins receive an exclusive discount on their next visit.
  • Any shopper who wears their lapel pin to your store through Christmas gets an automatic “VIP” status and is entitled to a special discount on merchandise.
  • Shoppers who wear pins from previous years get an added discount on top of the regular one (e.g. an additional 5%).
  • Include a pin as a free gift in holiday mailings. The bulk of the envelope will pique recipients’ curiosity and increase open rates.
  • If your store is new in town, hand out pins at a community festival to help spread the word about your brand and spark new customer relationships.


The beauty of lapel pins is that people wear them on display, essentially advertising your store wherever they go! It’s a terrific form of word of mouth advertising. What’s more, handing out high-quality, wearable tokens immediately sets your business apart from the rest and lays the groundwork for long-term customer loyalty.

Best of all, custom lapel pins LOOK expensive, but they’re not. In fact, you’ll be surprised at just how affordable these are (and the more you order, the less the cost per unit). If you’re looking for a budget-friendly promotional tool that generates a handsome return on investment, look no further than lapel pins!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Send More Canines Home During “Adopt a Shelter Dog” Month

The entire month of October is "Adopt a Shelter Dog" month! Across the nation, shelters are overflowing—and there are more dogs than ever before in need of loving homes. Of course, the very best way to celebrate this special month is by adopting a pooch from your local animal shelter. But if that’s not in the cards—and you run a pet-related organization or local business—there are a variety of other ways to generate a buzz about this very worthy cause.

Shelters and Humane Societies

Reward cash donations. Collecting cash donations from generous local residents? Hand out custom “Adopt a Shelter Dog Month” lapel pins as a heartfelt “thank you.” This not only reinforces donor loyalty; it helps raise awareness about the important issue of homeless pets.

Offer discounted adoption fees. There’s nothing people love more than a good sale. Lowered adoption costs can help encourage fence-sitters to take the plunge and bring home a sweet pooch in need. Don’t forget to toss in a custom branded lapel pin for adopters to take with them. This is a great way to keep your organization top of mind when they’re craving the company of another furry friend.

Leverage social media. Social media sites like Facebook and Twitter are proven to help pets find new homes! These channels provide an effective platform for telling each animal’s “story” and sharing adorable photos. You can also use social media to hold a contest asking people to tell their own adopt-a-dog story. Choose your favorite anecdotes daily or weekly and send those winners a custom lapel pin with your shelter’s name and logo on it.

Partner with local merchants or veterinarians. Hand out special discount coupons for local retailers, eateries, groomers, boarding facilities, or pet health care providers that are created exclusively for your organization. This provides an incentive for those looking to adopt while sending new customers to your partners.

Dog & Kennel Clubs

Welcome dog adopters by waiving or discounting the initial membership fee. If you have a gift shop, consider including a discount coupon. Seal the deal by throwing in a "My [Breed] is Adopted!" lapel pin that new members can wear with pride.

Veterinarians & Other Pet Health Care Providers

Consider establishing a mutually beneficial partnership with an animal shelter (as mentioned above) that can help you get new customers/patients in the door. Promote shelter adoption in your clinic by handing out branded “Adopt a Shelter Dog Month” lapel pins to all customers with canines.

Small businesses. Propose a partnership with your local humane society or animal shelter and give them coupons to hand out to new adoptive “pet parents.” Or, during the month of October, consider offering a discount to customers who show their dog adoption papers. Include a custom-designed lapel pin to demonstrate that your business is one that proudly supports pet adoption!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Start the School Year Off Right with These Fun Promotional Tools

Another school year is underway. Make this one count with engaging new ways to encourage students, raise much-needed funds, and reward educators who truly make a difference. Read on for some ideas!

Make Fundraising More Productive

Let’s face it: it’s tough to find fundraising merchandise that gets people really excited. Consumable products like cookie dough and chocolate are popular–but when they’re gone, they’re gone. Why not choose something with staying power instead? Custom lapel pins are the perfect choice. Whether you’re raising money for the band’s annual trip abroad, supporting a charitable cause, or rallying funds for new athletic equipment, lapel pins give your supporters something to remember you by. They offer infinite style possibilities and allow you to include elements like your school’s logo, special dates, team colors, and short mottos or quotes. You can even create different pins to accompany varying levels of donation.

What’s more, custom lapel pins are very affordable, often costing less than one dollar per pin! And since you can buy them outright, you have total control over your pricing and profit margins.

Promote Your School Club

Want to boost camaraderie and promote interest in your drama, debate, chorus, or other club? Silicone wristbands are where it’s at! These low-cost keepsakes can be customized with your club’s colors, name, and motto and handed out to current, new, and prospective members. They can also be used to celebrate your club’s victories. Since they come in an eye-popping array of colors and styles, students will be excited to show their wristbands off everywhere they go. Just be sure the vendor you choose offers top-quality silicone material (not rubber). And, be sure to check estimated arrival times so that your wristbands are there when you need them.

Reward Teachers and Administrators

Are there special members of your staff that deserve extra recognition this year? Recognize those who go above and beyond with a custom-designed lapel pin. Cloisonné pins are especially distinctive, allowing you to integrate a design of your choosing into a vibrant, hard-baked enamel finish that stands the test of time. Embossed-style pins are also available in iron, brass, and copper finishes. These are ideal for celebrating years of service. After all, teachers, coaches, and administrators who are dedicated to their schools deserve to be recognized! Small, affordable tokens of appreciation can go a long way in reducing turnover.

Motivate Young Students

All kids stand to benefit from buckling down and working hard in school. But promises of a bright future aren’t fully appreciated by the younger set. Instead, consider using a tangible reward–like an inexpensive yet impressive challenge coin–to drive home an encouraging message. Challenge coins emerged during WWI, when they were given to soldiers to prove their membership in a unit, boost morale, or recognize a special achievement.

Today, these distinctive tokens can be used to reward students for good attendance, academic improvement, or volunteer service. Your coin can be customized with your school’s logo and colors and even a special quote to make it more meaningful.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Boost Employee Loyalty & Morale with These Cost-Effective Rewards

Your company depends on the performance and happiness of your employees. And like anything else in business, you need to invest in them to get a return. Fortunately, investing in employee rewards needn’t break the bank. Here are a few affordable ways to show your appreciation and cultivate a positive working environment for all.

Imprinted Key Chains

Who couldn’t use a good keychain? These are highly practical items that people use day in and day out. They also make an excellent promotional tool. Have a key chain created with your company’s logo and signature colors and keep a supply always on hand. Dole them out to new employees on their first day to establish that first sense of belonging and connection. Chances are your employees will carry these key chains everywhere, giving your organization added exposure around the clock!

Custom Challenge Coins

Traditionally used by the military, challenge coins help foster a sense of pride and belonging. If you have a sales-based organization, these are a great way to recognize individuals who earn entry into your top performers’ club. They can also be used to commemorate a special company event or achievement. Modern challenge coins are available in virtually any shape or design and can feature your logo, slogan, and other meaningful information. You can even choose a single- or two-sided coin.

Custom Lapel Pins

Lapel pins are a valuable tool for businesses of all sizes that are looking to strengthen the employer-employee bond. And they’re extremely affordable! Have pins created for a variety of milestones and achievements, including “Employee of the Month” and years of service accolades. You can also hand out pins every time a staff member achieves a specific goal (e.g. sales, new customer acquisitions, homes sold, etc.). Your employees will wear these pins with pride—especially when you choose a vendor known for their high quality and exceptional design work.

Custom Lanyards

Available in an eye-catching array of colors and fabrics, lanyards are accessories that never go out of style! These days, they’re even available with a variety of attachments that make them useful for holding keys, ID badges, cell phones, and more. A custom-designed lanyard with your company’s name, colors, and logo can be added to a new-employee welcome packet, handed out as part of a special company event, or given to employees who have shown exemplary performance. They can also be worn by staff members attending trade shows. Like other promotional items, lanyards offer repeated exposure for your brand name.

Silicone Wristbands

Is your staff comprised mostly of teens? Encourage your hardest workers with colorful branded bracelets! Have wristbands made for different achievements or to represent years-of-service milestones. Younger workers will delight in collecting these vibrant accessories and competing with their co-workers to see who can amass the biggest collection. With varieties such as swirled, glow in the dark, and debossed available today, it’s easy to see why!

If the budget is tight this year, feel free to skip the cash bonuses and fancy trophies. Instead, choose high-quality, low-cost promotional items that give you major bang for your buck!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Custom Key Chains: A Practical, Powerful Tool for Promoting Your Business, Club, or Organization

Who doesn’t love a free gift? And when that free gift is something functional, like a key chain, even better! Key chains branded with your company’s name and logo are an ideal way to ensure 24/7 exposure for your organization. Think about it: there aren’t many other kinds of promotional gifts that people will use multiple times throughout the day, all around town and beyond.

Custom key chains are not only practical; they’re infinitely versatile, used by everybody from car dealerships and auto clubs to sports teams and schools. Here are just a few ideas for how these tokens can provide a beneficial boost for your club, company, or charitable cause.

 Reward employees for years of service
 Spread the word about your brand-new business
 Thank people who donate to your cause
 Thank wedding guests for their attendance
 Generate awareness of a cause (e.g. breast cancer charity)
 Create unity among members of a group or club
 Say “thank you” to new or used car buyers
 Increase brand awareness at trade shows or conventions
 Reward pet owners for spaying or neutering their animal
 Generate a buzz about an upcoming community or corporate event
 Create a “bulky” mailing to prospective customers
 Foster pride for your school or university
 Unite your sports team players
 Build pride and togetherness in your church community
 Reward your top-performing realtors
 Promote a state or town initiative
 Thank hotel or motel guests for their patronage
 Encourage patients to maintain regular appointments

What Should a Custom Key Chain Include?

The goal of a promotional key chain is to keep your organization top of mind, so you’ll want to make it easy for people to get in touch with you again. Be sure your custom key chain includes pertinent information such as:

 Your company’s logo or slogan
 Your company’s name
 Contact information (email address or phone number)
 Website address

Of course, it also depends on how your key chain will be used. For example, if you’re rewarding an employee for their loyalty, be certain to include the number of years they’ve invested in your company.

A Style for Any Occasion

Custom key chains are available in a variety of styles and finishes, making it easy to create a promo item that’s truly distinctive. Select single-sided or double-sided and have your key chain cut into any shape you can imagine. You can even choose the type of attachment you want, whether it’s a standard loop or convenient clip.

Since your key chain will be seen day in and day out, presentation is everything! A reputable and experienced vendor can help you design one that makes a lasting, positive impression with your target audiences.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Custom Challenge CoinsCustom LanyardsCustom Embroidered Patches