Signature Pins Blog

Showcase Your Eatery with Custom-Designed Lapel Pins

Do you own a local restaurant, bar, deli or café? Struggling to get new customers in the door? The restaurant business can be a tough one. While advertising via TV, flyers, newspaper ads, and radio spots is still effective, it helps when you have that little extra something to make your place stand out from the crowd.

That “something” is custom lapel pins. These tokens can be produced in bulk at a very budget-friendly price. What’s more, you can get as creative as you want to be. Here are a few ways you can use lapel pins to stir up a buzz about your eatery:


Thank New Customers for Trying You Out

Many people are reluctant to try a new place to eat, especially when they have a long list of tried-and-true favorites. When they take a chance and sample your menu, be sure to express your gratitude! Once they’ve finished their meal or drinks, have your waitstaff present each diner with a lapel pin featuring your establishment’s name and logo. Customers will appreciate this friendly gesture of thanks and be more likely to return in the future. Plus, your snazzy pin will be an instant conversation piece when they wear it about town. It’s a great way to spread the word!

Note: If you do a lot of takeout, place a container of pins by the register with a sign welcoming customers to help themselves to one.

Promote Weekly or Seasonal Specials

Do you serve up cozy holiday cocktails in the winter months, or fresh strawberry-rhubarb pie during the month of July? If your eatery has signature offerings that only happen for a limited time, a lapel pin can help you let everyone know. Have one created with an image of your food item (note: offset printed pins make it possible to duplicate a photograph). Then have your servers display the pin on their clothing during their shift to remind customers to “try the special” during their next visit.

Create a Rewards Program

Have several different lapel pin designs created (e.g. 5). Each time a customer dines at your café, present them with a new pin. Once they collect all the available pins, the person receives a free meal (or cocktail) on the house. This is a fantastic idea for rewarding customer loyalty!

These days, lapel pins are available in a jaw-dropping array of sizes, styles, colors, materials, and finishes. An experienced pin vendor will offer design services to help you create an eye-catching token people will love to wear. You may even be able to add simulated gemstones and other touches that make your pin really “pop.” Plus, you don’t even need to order them that far in advance. An established manufacturer will be able to have your custom pins ready to ship within as little as 7 business days.

Don’t wait—give your eatery an added “taste of success” by ordering your custom lapel pins today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

Use Ribbon Awareness Pins to Make Your Community Healthier

Awareness initiatives have proven to be effective in fostering healthier communities. The great news is, you don’t need a multi-million-dollar budget to help spread the word about your cause to patients, clients, or neighbors. Custom awareness pins are a memorable yet affordable way to make people aware of certain health issues. With the right design and quality, these pieces are proudly worn by recipients everywhere they go, promoting your cause around the clock!

Here are a few ways you can use custom ribbon awareness pins to generate a serious buzz:

Hand out pins at health screenings (e.g. cholesterol or high blood pressure check or cancer screening). This is a fun way to congratulate the patient on being proactive about their health and also encourages them to tell others to get screened, too.

Have your staff (e.g. nurses, tech assistants or office team) wear their pin to work each day. These eye-catching ornaments are a great conversation piece and can generate important discussions with patients.

Pass your pin out at a blood drive to thank people for their donations and help get the word out about the pressing need for blood.

Mail your pin to patients that have not visited your office in awhile to remind them to make an appointment. Bulky envelopes are more likely to be opened by the recipient!

Gift your pins to senior centers, churches, and other local organizations serving at-risk populations. They can then hand out your pins to provide essential health reminders.

Hand out your ribbon awareness pin to people getting flu shots. People around town will see them wearing their snazzy new pin and will be prompted to get their flu shot as well!

Choosing the Right Pin Vendor

A manufacturer who is experienced with ribbon awareness pins can help you create an eye-catching, jewelry-like token that people are eager to wear on their clothing. Reputable vendors typically have an in-house design team (no need to hire a costly graphic artist to create your image). They can work with you to choose the right size and shape of pin as well as colors and wording that complement your unique vision. You may even be able to add special shapes (such as hearts) and sparkling simulated gemstones that lend flair to your design and support your message.

Various presentation options may be available as well, such as a luxurious velvet box, cost-effective poly bag, or thick card stock with a custom design and message. Although it’s best to order your pins well in advance of when you actually plan to use them, many vendors offer a rush service to accommodate those tight deadlines.

Lapel awareness pins are crowd-pleasers that will continue to get people talking days, weeks, and even months after you give them away. Plus, they won’t break your budget! Why not order yours today?

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

6 Ways to Use Lapel Pins to Promote Your Small Business

Did you just open up a new eatery or store in your community? Want to get the word out, quickly? Consider the power, reach, and affordability of custom lapel pins. These versatile tokens are ideal for attracting new customers and strengthening relationships with those you already have.

Creating a stunning lapel pin for your business brand isn’t hard—if you have the right pin vendor. A reputable manufacturer will offer pins in a wide variety of styles—from die struck to cloisonné. Established pin companies typically have a graphic design team that can help you finalize your design and choose just the right look. Many even offer special touches like simulated gemstones or unique attachments. Find out the turnaround time before you order your pins. Some vendors provide a rush service if you’re in a time crunch.

Once your pins arrive, here are some ideas for putting them to work for your small business!

  1. Send them out with your sales representatives. If you’re trying to get your foot in the door with valuable new clients, lapel pins are a great “leave behind” to help you make a winning first impression. After all, who doesn’t love getting a free gift?
     
  2. Include them in new client “welcome” kits. While many businesses hand out the usual pens or fridge magnets, you can stand out by giving new customers a branded lapel pin. Its uniqueness won’t be lost on them!
     
  3. Hand them out at community events. Local parades and festivals provide a wonderful opportunity to spread the word about your organization. Pass out your lapel pins to let your neighbors know you’re up and running.
     
  4. Use them as a discount vehicle. If you own a retail store, hand out a lapel pin to your first 100 customers. Explain that if they wear your pin next time they come into your shop, they’ll get an exclusive discount on their purchase.
     
  5. Pass them out at trade shows. Skip the usual promotional giveaways at your next trade show (who needs another water bottle?) and surprise your booth visitors with lapel pins instead.
     
  6. Incorporate them into direct mail. Make your next direct mail package more successful by inserting a custom lapel pin! This creates a “bulky” mailing that’s more likely to be opened by curious recipients. They’ll be even more delighted when they discover their free gift inside.

 

What’s the beauty of lapel pins? They’re not only affordable (costing as little as a dollar a piece, depending on how many you order), they’re tiny little mobile advertisements for your business. That’s because when people wear them on their person, they give exposure to your brand name wherever they go!

So if you’re a small company with a small budget, custom lapel pins are a great option for telling the community that you’d love their business. And a super way to let locals show how much they appreciate your company and willingly spread the word on your behalf.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

Prepare for a Winning Holiday Season with Custom Lapel Pins

November is upon us, and for retailers, it’s time to start preparing for the holidays. Whether you sell technology gadgets, pet supplies, clothing, or fashion accessories, a custom lapel pin can help you make this season a smashing success.

The first step, of course, is designing and ordering a pin. You may have artwork all ready to go; in that case, you only need to send your file to the vendor. If you’re not sure what you want your pin to look like, choose a pin vendor with a full graphic department who can assist you in coming up with the perfect look and feel. You can recreate your company logo in precise detail, add your brand colors, and even include your business slogan. The sky’s the limit!

Lapel pins also come in an exciting array of shapes, styles, and materials.  A reputable manufacturer can help you choose a style that’s a fitting reflection of your brand and that will appeal to your customers. Add-ons like sparkling simulated gemstones will help make your pin one of a kind. Be sure to allow enough time for your pins to be processed and shipped. A quality vendor will offer free UPS shipping and expedited delivery times.

Putting Your Lapel Pins to Work

You’ve received your shipment of custom lapel pins—now the fun begins! Here are some effective ways to integrate these tokens into your holiday marketing strategy.

  • Hand out pins to your first Black Friday shoppers (e.g. the first 25 or 50) as a special “thank you.”
  • Give free pins to all customers who spend over a specified amount at your store. Shoppers who accumulate a certain number of pins receive an exclusive discount on their next visit.
  • Any shopper who wears their lapel pin to your store through Christmas gets an automatic “VIP” status and is entitled to a special discount on merchandise.
  • Shoppers who wear pins from previous years get an added discount on top of the regular one (e.g. an additional 5%).
  • Include a pin as a free gift in holiday mailings. The bulk of the envelope will pique recipients’ curiosity and increase open rates.
  • If your store is new in town, hand out pins at a community festival to help spread the word about your brand and spark new customer relationships.

 

The beauty of lapel pins is that people wear them on display, essentially advertising your store wherever they go! It’s a terrific form of word of mouth advertising. What’s more, handing out high-quality, wearable tokens immediately sets your business apart from the rest and lays the groundwork for long-term customer loyalty.

Best of all, custom lapel pins LOOK expensive, but they’re not. In fact, you’ll be surprised at just how affordable these are (and the more you order, the less the cost per unit). If you’re looking for a budget-friendly promotional tool that generates a handsome return on investment, look no further than lapel pins!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

Send More Canines Home During “Adopt a Shelter Dog” Month

The entire month of October is "Adopt a Shelter Dog" month! Across the nation, shelters are overflowing—and there are more dogs than ever before in need of loving homes. Of course, the very best way to celebrate this special month is by adopting a pooch from your local animal shelter. But if that’s not in the cards—and you run a pet-related organization or local business—there are a variety of other ways to generate a buzz about this very worthy cause.

Shelters and Humane Societies

Reward cash donations. Collecting cash donations from generous local residents? Hand out custom “Adopt a Shelter Dog Month” lapel pins as a heartfelt “thank you.” This not only reinforces donor loyalty; it helps raise awareness about the important issue of homeless pets.

Offer discounted adoption fees. There’s nothing people love more than a good sale. Lowered adoption costs can help encourage fence-sitters to take the plunge and bring home a sweet pooch in need. Don’t forget to toss in a custom branded lapel pin for adopters to take with them. This is a great way to keep your organization top of mind when they’re craving the company of another furry friend.

Leverage social media. Social media sites like Facebook and Twitter are proven to help pets find new homes! These channels provide an effective platform for telling each animal’s “story” and sharing adorable photos. You can also use social media to hold a contest asking people to tell their own adopt-a-dog story. Choose your favorite anecdotes daily or weekly and send those winners a custom lapel pin with your shelter’s name and logo on it.

Partner with local merchants or veterinarians. Hand out special discount coupons for local retailers, eateries, groomers, boarding facilities, or pet health care providers that are created exclusively for your organization. This provides an incentive for those looking to adopt while sending new customers to your partners.

Dog & Kennel Clubs

Welcome dog adopters by waiving or discounting the initial membership fee. If you have a gift shop, consider including a discount coupon. Seal the deal by throwing in a "My [Breed] is Adopted!" lapel pin that new members can wear with pride.

Veterinarians & Other Pet Health Care Providers

Consider establishing a mutually beneficial partnership with an animal shelter (as mentioned above) that can help you get new customers/patients in the door. Promote shelter adoption in your clinic by handing out branded “Adopt a Shelter Dog Month” lapel pins to all customers with canines.

Small businesses. Propose a partnership with your local humane society or animal shelter and give them coupons to hand out to new adoptive “pet parents.” Or, during the month of October, consider offering a discount to customers who show their dog adoption papers. Include a custom-designed lapel pin to demonstrate that your business is one that proudly supports pet adoption!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

Start the School Year Off Right with These Fun Promotional Tools

Another school year is underway. Make this one count with engaging new ways to encourage students, raise much-needed funds, and reward educators who truly make a difference. Read on for some ideas!

Make Fundraising More Productive

Let’s face it: it’s tough to find fundraising merchandise that gets people really excited. Consumable products like cookie dough and chocolate are popular–but when they’re gone, they’re gone. Why not choose something with staying power instead? Custom lapel pins are the perfect choice. Whether you’re raising money for the band’s annual trip abroad, supporting a charitable cause, or rallying funds for new athletic equipment, lapel pins give your supporters something to remember you by. They offer infinite style possibilities and allow you to include elements like your school’s logo, special dates, team colors, and short mottos or quotes. You can even create different pins to accompany varying levels of donation.

What’s more, custom lapel pins are very affordable, often costing less than one dollar per pin! And since you can buy them outright, you have total control over your pricing and profit margins.

Promote Your School Club

Want to boost camaraderie and promote interest in your drama, debate, chorus, or other club? Silicone wristbands are where it’s at! These low-cost keepsakes can be customized with your club’s colors, name, and motto and handed out to current, new, and prospective members. They can also be used to celebrate your club’s victories. Since they come in an eye-popping array of colors and styles, students will be excited to show their wristbands off everywhere they go. Just be sure the vendor you choose offers top-quality silicone material (not rubber). And, be sure to check estimated arrival times so that your wristbands are there when you need them.

Reward Teachers and Administrators

Are there special members of your staff that deserve extra recognition this year? Recognize those who go above and beyond with a custom-designed lapel pin. Cloisonné pins are especially distinctive, allowing you to integrate a design of your choosing into a vibrant, hard-baked enamel finish that stands the test of time. Embossed-style pins are also available in iron, brass, and copper finishes. These are ideal for celebrating years of service. After all, teachers, coaches, and administrators who are dedicated to their schools deserve to be recognized! Small, affordable tokens of appreciation can go a long way in reducing turnover.

Motivate Young Students

All kids stand to benefit from buckling down and working hard in school. But promises of a bright future aren’t fully appreciated by the younger set. Instead, consider using a tangible reward–like an inexpensive yet impressive challenge coin–to drive home an encouraging message. Challenge coins emerged during WWI, when they were given to soldiers to prove their membership in a unit, boost morale, or recognize a special achievement.

Today, these distinctive tokens can be used to reward students for good attendance, academic improvement, or volunteer service. Your coin can be customized with your school’s logo and colors and even a special quote to make it more meaningful.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

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