Signature Pins Blog

Get Your Community Excited About Fitness (and Your Gym) with Custom Lapel Pins

Trying to get your new fitness center off the ground? February is the perfect time to ramp up your marketing efforts. After putting on a few holiday pounds from too much eggnog and not enough cardio, people are ready to kick their get-in-shape plans into high gear. And with some help with custom lapel pins, you can show them you’re the gym to help.                                                      

5 ways to promote your gym with lapel pins

  1. Send out pins to local neighborhoods. Planning a direct mail piece? People get so much mail these days, much of it gets tossed before the recipient even glances at it. Make yours instantly stand out by using an envelope and including a custom-designed lapel pin with your gym’s logo and information. Everyone loves a “freebie,” and this is a great chance to spread a little motivation around the town.
     
  2. Hold contests. When you recognize the dedication of your most avid gym-goers, they feel appreciated and inspired. Create a competition at your center and keep track of who visits each day. At the end of the month, those members who showed up the most days get a free smoothie (or some other small treat) and a stylish lapel pin they can wear proudly.
     
  3. Hand out pins at community events. Whether it’s a 5K, farmer’s market or festival, local events are a fantastic opportunity to market your gym. If you don’t have your own booth, partner with a vendor (e.g. one selling health-related products) to hand out your pins with every purchase or visit. You could also have fun competitions, such as a throwing distance contest that tests arm strength. Give every participant one of your pins to thank them for playing!
     
  4. Visit schools. Coordinate with your local high school or community college to conduct a fitness education class. At the end of class, have a sign up sheet ready to capture the info of teens and young adults interested in your gym. Hand them one of your custom-designed lapel pins as a takeaway.
     
  5. Beef up your “welcome new member” packets. If you give new members goodies when they sign on with your facility, consider adding a few custom lapel pins. They’ll not only keep one for themselves; they’ll share the pins with family and friends and spark their interest in your gym as well.
     

The beauty of custom lapel pins is that they’re:

  • Affordable: Custom pins can be designed to fit virtually any budget. And the  more you buy at once, the more you save per unit
  • Impressive: Instead of handing customers yet another flimsy water bottle, give them a high-quality token that lends credibility to your brand image.
  • Wearable: When members put your lapel pin on their gym bag, purse or jacket, your brand name and logo are exposed to people wherever that person travels. It’s like round-the-clock marketing for your business!

 

Ready to give your gym a “lift” with custom lapel pins? Visit our homepage and start exploring all your options today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

This Season, Knock Your Baseball Trading Pin Out of the Park

Have you thought about creating a custom trading pin for your high school, college or community baseball team? You’re on the right track—t-shirts and hats are nice, but trading pins are team-building tool you can’t overlook.

Why are trading pins a great choice for boosting team spirit?

1. They make your players feel valued. Between long practices, bumps and bruises and the sting of that occasional loss, your baseball players work hard all season long. Having a high-quality pin made in their honor is a special way to recognize their efforts. They’ll be proud to wear their pin and show it off at games and around town. Create a new pin each year to make them extra-collectible.

2. Fans love them, too! Baseball trading pins aren’t just for players. Sell them at school and at games to raise money for your team, or pass them out to celebrate if your team wins the championship. Family and friends will enjoy showcasing their favorite team.

3. They have staying power. Unlike t-shirts that shrink, tear and wear out over time, baseball trading pins are made of durable metals and other materials to stand the test of time. Players and their loved ones will appreciate having a special keepsake that reminds them of those baseball days… long after that final game is played.

4. They’re affordable. Trading pins are a high-quality team memento that fit any budget. The more you buy, the more you save!

5. They promote your team around the clock. When players, fans and families wear your trading pin on their hats, jackets or clothing, your team name gets exposure wherever they travel. It’s a great way to rally additional support and make your team better known throughout the community.

How Do Trading Pins Work?

While your players will love collecting the different versions of their own team’s pin, they’ll also enjoy trading pins with other teams—whether they’re from the same town or a different city, state or even country. This activity is not only fun and exciting, it helps foster good sportsmanship among teams.

Creating an Eye-Catching Memento

With so many styles, shapes and colors to choose from, it’s easy to put your trading pin in a league of its own. A reputable pin manufacturer will work with you step by step to make sure your pin is a fitting reflection of your team’s spirit and philosophy.

Want your pin to have extra pizazz? Choose head-turning add-ons like blinkers, sliders, spinners, bobbles and danglers to make your pins supremely tradable! You can even add glitter to your pin to provide dazzling shimmer when the sun hits it.

Baseball season is not far off, so get your trading pins ordered today!

Need help and advice in designing your pin? Signature Pins is an expert in trading pins for baseball, football, hockey, volleyball, basketball and more! Get started today.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

Get Your Community Excited About Fitness (and Your Gym) with Custom Lapel Pins

Trying to get your new fitness center off the ground? February is the perfect time to ramp up your marketing efforts. After putting on a few holiday pounds from too much eggnog and not enough cardio, people are ready to kick their get-in-shape plans into high gear. And with some help with custom lapel pins, you can show them you’re the gym to help.

5 ways to promote your gym with lapel pins

  1. Send out pins to local neighborhoods. Planning a direct mail piece? People get so much mail these days, much of it gets tossed before the recipient even glances at it. Make yours instantly stand out by using an envelope and including a custom-designed lapel pin with your gym’s logo and information. Everyone loves a “freebie,” and this is a great chance to spread a little motivation around the town.
     
  2. Hold contests. When you recognize the dedication of your most avid gym-goers, they feel appreciated and inspired. Create a competition at your center and keep track of who visits each day. At the end of the month, those members who showed up the most days get a free smoothie (or some other small treat) and a stylish lapel pin they can wear proudly.
     
  3. Hand out pins at community events. Whether it’s a 5K, farmer’s market or festival, local events are a fantastic opportunity to market your gym. If you don’t have your own booth, partner with a vendor (e.g. one selling health-related products) to hand out your pins with every purchase or visit. You could also have fun competitions, such as a throwing distance contest that tests arm strength. Give every participant one of your pins to thank them for playing!
     
  4. Visit schools. Coordinate with your local high school or community college to conduct a fitness education class. At the end of class, have a sign up sheet ready to capture the info of teens and young adults interested in your gym. Hand them one of your custom-designed lapel pins as a takeaway.
     
  5. Beef up your “welcome new member” packets. If you give new members goodies when they sign on with your facility, consider adding a few custom lapel pins. They’ll not only keep one for themselves; they’ll share the pins with family and friends and spark their interest in your gym as well.
     

The beauty of custom lapel pins is that they’re:

  • Affordable: Custom pins can be designed to fit virtually any budget. And the  more you buy at once, the more you save per unit.
  • Impressive: Instead of handing customers yet another flimsy water bottle, give them a high-quality token that lends credibility to your brand image
  • Wearable: When members put your lapel pin on their gym bag, purse or jacket, your brand name and logo are exposed to people wherever that person travels. It’s like round-the-clock marketing for your business!

 

Ready to give your gym a “lift” with custom lapel pins? Visit our homepage and start exploring all your options today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

Rev Up Your Auto Repair Business with Custom Key Chains

Consumers have a lot of choices when it comes to where to get their car fixed – so you need to make your mechanic shop known. Word-of-mouth advertising is great, but only works after you’ve been around for a while. Putting ads in the local paper can help—but newspapers are read and then tossed aside (out of sight, out of mind). So how do you stand out from the crowd if you’re new in town?

Instead of relying on traditional methods of promotion, why not create a marketing tool with staying power, one that continues to showcase your business long after that initial exposure?

We’re talking about custom key chains. Available in a mind-boggling array of shapes, sizes and styles, a branded key chain is a cost-effective and high-impact way to get your name out into the local community. Here’s why they work so well.

     1. They establish brand credibility. When someone sees your company name and logo on a high-quality keychain, their first impression is that yours is a professional and established business. It makes a stellar first impression!

     2. They create a feeling of goodwill. Instead of just handing a customer their receipt after a transaction, hand them your branded key chain as well. This is the perfect way to say “thank you” for trusting in your shop and show that you appreciate their patronage. Who doesn’t love a free gift?

     3. Your business stays top of mind. If a customer needs an oil change or new tires or their engine isn’t sounding quite right, your shop’s name and contact information is right there to remind them who to call.

     4. Key chains go everywhere. What other form of advertising literally goes everywhere with a customer – to work, stores, parties and on road trips? Every time that person places their keys on a table or countertop, your shop’s name is exposed to another set of eyes. Talk about 24/7 advertising. This continual exposure is an effective way to build widespread brand recognition – and your customers do all the work!

When it comes to customizability, the sky’s the limit with key chains. Choose from several styles including:

  • Cloisonné for a sophisticated, jewelry-like look. 
  • Die struck for a classic, timeless appearance.
  • Offset printed, ideal for duplicating photographic realism.
  • Soft enamel, a popular choice for vibrant, colorful detail.

 

Depending on your budget, you can choose from a double-sided or single-sided key chain as well as various attachment types. A reputable key chain vendor will work with you to create the most distinctive key chain for your money.

In addition to your company logo, be sure to include pertinent details like your phone number and / or email address so that customers can get in touch quickly.

Ready to discover the power of constant brand reinforcement? Order your custom-designed key chains today!

Caryn Smith is Manager of Signature Pins. When you need custom key chains, visit http://www.signaturepins.com/custom-html/ today.

7 Tips for “Small Business Saturday” Success

November 25 is Small Business Saturday—a fantastic opportunity to spread the word about your local establishment and bring in droves of excited new patrons. Since this day happens only once a year, it's a good idea to make sure you have everything in place to take full advantage.

1. Offer a special promotion. 'Tis the season for shopping 'til you drop. Consumers are out in full force, and competition for their attention is fierce. What better way to catch their eye than with a juicy discount? Try offering a store credit every time shoppers spend a certain amount, or take 10% off their entire purchase. Advertise it ahead of time on your Facebook page or in the local paper. Your discount will be like a beacon of light as they check off their Christmas list.

2. Provide refreshments. Yes, we're serious! There's nothing more inviting to weary shoppers than some tasty seasonal goodies. Set up a table in your shop with complimentary hot cocoa and cider, and cookies. This is an affordable gesture that will leave a winning impression on visitors.

3. Share the day's activities on social media. Snap some fun photos of your customers (with their permission, of course) enjoying their shopping excursion and post them on Instagram and Facebook. Remind your social media followers of any discounts you're offering. Ask them to post pics of their favorite finds on their own pages to share with friends and family.

4. Make sure your digital presence is up to date. Review your website and social media profiles to ensure they're up to date and reflective of who you are as a business. Don't overlook the "About Us" page on your website – this is the perfect place to add a personal touch and explain why your establishment is the better choice over big-box competitors.

5. Grow your email list. With all these newbies strolling into your store or eatery—don't miss the opportunity to capture their info! Keep a sign-up sheet at the register and ask each customer for their email address at check-out. You can also add a sign-up button on your Facebook page. To sweeten the pot, offer a small next-trip discount (like 10%) to anyone who obliges.

6. Prep your staff. One key strength of a smaller business is the ability to make personal connections with customers. Make sure your employees are as excited about Small Business Saturday as you are! Let them know how important the service they provide is in building a loyal customer following.

7. Hand out freebies. People love free stuff, and they love being appreciated by the businesses they patronize. Have a custom lapel pin designed with your business logo, colors and slogan and hand these out as a special "thank you" to anyone who stops by your store. You can even create an enticing offer around your pin—let shoppers know that if they wear the pin into the store any day the following week, they get an extra 15% off their purchase.

Need help in create your custom lapel pin? Let Signature Pins lead the way.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

7 Smart Uses for Custom Silicone Wristbands

Think of silicone wristbands as just run-of-the-mill accessories? Think twice! Available in a mind-blowing array of styles and colors, soft silicone wristbands have many applications—and are worn proudly by kids and adults alike.

How could your group or establishment benefit from custom-branded wristbands? Here are some ideas:

1. Party favors: Throwing a retirement gala for a longtime employee? Forget the same old, same-old goodie bags and surprise your guests with a stylish wristband. These can be tailored with a special quote or sentiment as well as the date and name of the guest of honor.  People will love having something to remember the day by!

2. Allergy identification: Whether it’s peanuts or gluten, food allergies are a serious matter. In a school or hospital, for example, custom wristbands can help easily pinpoint individuals with specific dietary requirements. This helps ensure that allergic kids and adults are not presented with foods that pose a health danger.

3. Fundraising “thank yous”: What better way to thank your donors than with a token they can wear again and again? The affordable cost of silicone bracelets makes them ideal for special interest groups, charities, churches and schools. What’s more, the wearable nature of these wristbands gives your group ongoing exposure.

4. New business promotion: Just set up shop in town? Hand out bracelets branded with your logo and store info at community festivals, sports events, farmer’s markets and more. This is a perfect way to say hello to potential customers while giving them a special takeaway that gets your name out there.

5. ID tags: Keeping track of large groups of children isn’t easy when you’re on the move. Why not provide an added measure of safety with custom silicone wristbands? Choose from an array of bright, high-visibility colors, and have the band imprinted with your school or camp’s name and contact info. You’ll have an easier time wrangling your students or campers—and enjoy more peace of mind, too.

6. ID for Alzheimer's patients and others with special needs: All too often, individuals with dementia or others types of special needs wander away from their care center. Durable enough to be worn for multiple days in a row, a vibrantly colored custom silicone wristband—printed with your facility's contact information—can be a lifesaver in these instances.

7. Concert or festival admission tickets: Make your next local event more appealing by replacing the traditional paper ticket with a custom silicone bracelet. Attendees can use their band just like a regular ticket, but keep it on throughout the event to confirm their admission is paid for. Plus, they can take the wristband home afterwards as a souvenir to remember the great time they had!

From multi-colored and swirled to silkscreen and glow-in-the-dark, custom wristband styles have come a long way in recent years. Choose an experienced vendor who uses thick, high-quality silicone that won’t easily pop or snap.

Order your custom silicone wristbands online today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

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