Signature Pins Blog

Get Your Community Excited About Fitness (and Your Gym) with Custom Lapel Pins

Trying to get your new fitness center off the ground? February is the perfect time to ramp up your marketing efforts. After putting on a few holiday pounds from too much eggnog and not enough cardio, people are ready to kick their get-in-shape plans into high gear. And with some help with custom lapel pins, you can show them you’re the gym to help.

5 ways to promote your gym with lapel pins

  1. Send out pins to local neighborhoods. Planning a direct mail piece? People get so much mail these days, much of it gets tossed before the recipient even glances at it. Make yours instantly stand out by using an envelope and including a custom-designed lapel pin with your gym’s logo and information. Everyone loves a “freebie,” and this is a great chance to spread a little motivation around the town.
  2. Hold contests. When you recognize the dedication of your most avid gym-goers, they feel appreciated and inspired. Create a competition at your center and keep track of who visits each day. At the end of the month, those members who showed up the most days get a free smoothie (or some other small treat) and a stylish lapel pin they can wear proudly.
  3. Hand out pins at community events. Whether it’s a 5K, farmer’s market or festival, local events are a fantastic opportunity to market your gym. If you don’t have your own booth, partner with a vendor (e.g. one selling health-related products) to hand out your pins with every purchase or visit. You could also have fun competitions, such as a throwing distance contest that tests arm strength. Give every participant one of your pins to thank them for playing!
  4. Visit schools. Coordinate with your local high school or community college to conduct a fitness education class. At the end of class, have a sign up sheet ready to capture the info of teens and young adults interested in your gym. Hand them one of your custom-designed lapel pins as a takeaway.
  5. Beef up your “welcome new member” packets. If you give new members goodies when they sign on with your facility, consider adding a few custom lapel pins. They’ll not only keep one for themselves; they’ll share the pins with family and friends and spark their interest in your gym as well.

The beauty of custom lapel pins is that they’re:

  • Affordable: Custom pins can be designed to fit virtually any budget. And the  more you buy at once, the more you save per unit.
  • Impressive: Instead of handing customers yet another flimsy water bottle, give them a high-quality token that lends credibility to your brand image
  • Wearable: When members put your lapel pin on their gym bag, purse or jacket, your brand name and logo are exposed to people wherever that person travels. It’s like round-the-clock marketing for your business!


Ready to give your gym a “lift” with custom lapel pins? Visit our homepage and start exploring all your options today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

Rev Up Your Auto Repair Business with Custom Key Chains

Consumers have a lot of choices when it comes to where to get their car fixed – so you need to make your mechanic shop known. Word-of-mouth advertising is great, but only works after you’ve been around for a while. Putting ads in the local paper can help—but newspapers are read and then tossed aside (out of sight, out of mind). So how do you stand out from the crowd if you’re new in town?

Instead of relying on traditional methods of promotion, why not create a marketing tool with staying power, one that continues to showcase your business long after that initial exposure?

We’re talking about custom key chains. Available in a mind-boggling array of shapes, sizes and styles, a branded key chain is a cost-effective and high-impact way to get your name out into the local community. Here’s why they work so well.

     1. They establish brand credibility. When someone sees your company name and logo on a high-quality keychain, their first impression is that yours is a professional and established business. It makes a stellar first impression!

     2. They create a feeling of goodwill. Instead of just handing a customer their receipt after a transaction, hand them your branded key chain as well. This is the perfect way to say “thank you” for trusting in your shop and show that you appreciate their patronage. Who doesn’t love a free gift?

     3. Your business stays top of mind. If a customer needs an oil change or new tires or their engine isn’t sounding quite right, your shop’s name and contact information is right there to remind them who to call.

     4. Key chains go everywhere. What other form of advertising literally goes everywhere with a customer – to work, stores, parties and on road trips? Every time that person places their keys on a table or countertop, your shop’s name is exposed to another set of eyes. Talk about 24/7 advertising. This continual exposure is an effective way to build widespread brand recognition – and your customers do all the work!

When it comes to customizability, the sky’s the limit with key chains. Choose from several styles including:

  • Cloisonné for a sophisticated, jewelry-like look. 
  • Die struck for a classic, timeless appearance.
  • Offset printed, ideal for duplicating photographic realism.
  • Soft enamel, a popular choice for vibrant, colorful detail.


Depending on your budget, you can choose from a double-sided or single-sided key chain as well as various attachment types. A reputable key chain vendor will work with you to create the most distinctive key chain for your money.

In addition to your company logo, be sure to include pertinent details like your phone number and / or email address so that customers can get in touch quickly.

Ready to discover the power of constant brand reinforcement? Order your custom-designed key chains today!

Caryn Smith is Manager of Signature Pins. When you need custom key chains, visit today.

7 Tips for “Small Business Saturday” Success

November 25 is Small Business Saturday—a fantastic opportunity to spread the word about your local establishment and bring in droves of excited new patrons. Since this day happens only once a year, it's a good idea to make sure you have everything in place to take full advantage.

1. Offer a special promotion. 'Tis the season for shopping 'til you drop. Consumers are out in full force, and competition for their attention is fierce. What better way to catch their eye than with a juicy discount? Try offering a store credit every time shoppers spend a certain amount, or take 10% off their entire purchase. Advertise it ahead of time on your Facebook page or in the local paper. Your discount will be like a beacon of light as they check off their Christmas list.

2. Provide refreshments. Yes, we're serious! There's nothing more inviting to weary shoppers than some tasty seasonal goodies. Set up a table in your shop with complimentary hot cocoa and cider, and cookies. This is an affordable gesture that will leave a winning impression on visitors.

3. Share the day's activities on social media. Snap some fun photos of your customers (with their permission, of course) enjoying their shopping excursion and post them on Instagram and Facebook. Remind your social media followers of any discounts you're offering. Ask them to post pics of their favorite finds on their own pages to share with friends and family.

4. Make sure your digital presence is up to date. Review your website and social media profiles to ensure they're up to date and reflective of who you are as a business. Don't overlook the "About Us" page on your website – this is the perfect place to add a personal touch and explain why your establishment is the better choice over big-box competitors.

5. Grow your email list. With all these newbies strolling into your store or eatery—don't miss the opportunity to capture their info! Keep a sign-up sheet at the register and ask each customer for their email address at check-out. You can also add a sign-up button on your Facebook page. To sweeten the pot, offer a small next-trip discount (like 10%) to anyone who obliges.

6. Prep your staff. One key strength of a smaller business is the ability to make personal connections with customers. Make sure your employees are as excited about Small Business Saturday as you are! Let them know how important the service they provide is in building a loyal customer following.

7. Hand out freebies. People love free stuff, and they love being appreciated by the businesses they patronize. Have a custom lapel pin designed with your business logo, colors and slogan and hand these out as a special "thank you" to anyone who stops by your store. You can even create an enticing offer around your pin—let shoppers know that if they wear the pin into the store any day the following week, they get an extra 15% off their purchase.

Need help in create your custom lapel pin? Let Signature Pins lead the way.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

7 Smart Uses for Custom Silicone Wristbands

Think of silicone wristbands as just run-of-the-mill accessories? Think twice! Available in a mind-blowing array of styles and colors, soft silicone wristbands have many applications—and are worn proudly by kids and adults alike.

How could your group or establishment benefit from custom-branded wristbands? Here are some ideas:

1. Party favors: Throwing a retirement gala for a longtime employee? Forget the same old, same-old goodie bags and surprise your guests with a stylish wristband. These can be tailored with a special quote or sentiment as well as the date and name of the guest of honor.  People will love having something to remember the day by!

2. Allergy identification: Whether it’s peanuts or gluten, food allergies are a serious matter. In a school or hospital, for example, custom wristbands can help easily pinpoint individuals with specific dietary requirements. This helps ensure that allergic kids and adults are not presented with foods that pose a health danger.

3. Fundraising “thank yous”: What better way to thank your donors than with a token they can wear again and again? The affordable cost of silicone bracelets makes them ideal for special interest groups, charities, churches and schools. What’s more, the wearable nature of these wristbands gives your group ongoing exposure.

4. New business promotion: Just set up shop in town? Hand out bracelets branded with your logo and store info at community festivals, sports events, farmer’s markets and more. This is a perfect way to say hello to potential customers while giving them a special takeaway that gets your name out there.

5. ID tags: Keeping track of large groups of children isn’t easy when you’re on the move. Why not provide an added measure of safety with custom silicone wristbands? Choose from an array of bright, high-visibility colors, and have the band imprinted with your school or camp’s name and contact info. You’ll have an easier time wrangling your students or campers—and enjoy more peace of mind, too.

6. ID for Alzheimer's patients and others with special needs: All too often, individuals with dementia or others types of special needs wander away from their care center. Durable enough to be worn for multiple days in a row, a vibrantly colored custom silicone wristband—printed with your facility's contact information—can be a lifesaver in these instances.

7. Concert or festival admission tickets: Make your next local event more appealing by replacing the traditional paper ticket with a custom silicone bracelet. Attendees can use their band just like a regular ticket, but keep it on throughout the event to confirm their admission is paid for. Plus, they can take the wristband home afterwards as a souvenir to remember the great time they had!

From multi-colored and swirled to silkscreen and glow-in-the-dark, custom wristband styles have come a long way in recent years. Choose an experienced vendor who uses thick, high-quality silicone that won’t easily pop or snap.

Order your custom silicone wristbands online today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

7 Ways to Raise Awareness with Ribbon Lapel Pins

Looking to bring more attention to a cause you’re passionate about? Awareness ribbons are a popular choice for shining the spotlight on a variety of issues, from breast cancer and veterans to AIDS remembrance and military support. What's even better than awareness ribbons made from fabric? Colorful lapel pins shaped like a ribbon. These last much longer than a piece of fabric—and can be customized in a variety of ways to add maximum visual impact.

Here are a few ways to use awareness ribbon pins to spread your message.

1. Thank-you gifts for donations. If you’re collecting cash donations curbside, door to door or at an event, you can sweeten the pot with a custom-designed lapel pin in your charity’s special color. This is a great way to express your gratitude to supporters and generate a feeling of goodwill.

2. Door prize for fundraisers. Holding a charity gala? Hand out your awareness ribbon lapel pin to everyone who walks through the door, and ask them to pin it on their clothing. This creates a sense of unity and community for all of your guests—plus it gives them a little souvenir to take home.

3. Surprise gift in direct mail package. If you’re sending out a mass mail package to past and prospective donors, consider adding a ribbon pin to the envelope. This won’t increase postage costs much; however, the added bulk in the package will intrigue recipients and prompt more opens.

4. Memorial souvenir. Hand out your ribbon awareness pin at a memorial or funeral service to honor a charity that was dear to a loved one, or to bring awareness to an issue that impacted their life.  

5. Motivator for race participants. Holding a 5K or marathon to raise money? Include your custom ribbon lapel pin in registration grab bags, or pass them out to participants just before the big event. Your pins (and your cause) will be seen by hundreds of onlookers all during the race.

6. Health screening giveaways. Hand out your custom lapel pin to people taking advantage of screenings for blood pressure, cancer, cholesterol and other health factors. These tokens also make great freebies for blood drives.

7. Staff wearables. Looking to emphasize a specific cause or health issue at your medical practice? Have your staff and practitioners wear ribbon lapel pins to the office each day. These are great conversation starters and demonstrate your commitment to your patients’ health.

Lapel pins are not only a delight to hand out to recipients; they help get your message out long afterwards, too. A well-designed, high-quality pin will be worn by recipients long after your charity event is over, giving your cause even more valuable exposure. Order your custom ribbon awareness pins today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

5 Strategies for Attracting the Teen Customer Demographic

Trying to capture market share with the 18 and under crowd? Whether your business is video games, food, clothing or novelty items, here are some ideas to help you appeal to this fickle audience and make a lasting impression.

1. Learn to speak their language. What resonates with adults generally will not gain you favor with teens and younger buyers. Avoid dry, professional-sounding language that comes across as “stuffy.” Instead, research the latest lingo and buzz-phrases and use them liberally in your marketing materials and on your website.

2. Stay relevant on social media. A recent study showed that nearly 71% of teens use multiple social media platforms, from Facebook and Twitter to Instagram to Pinterest. These channels are an excellent way to reach your younger target audience, so be sure to keep your profiles fresh and post often with engaging content that’s meaningful to this demographic.

3. Give a “free gift” at your place of business. Consider having a trendsetting lapel pin custom made with your company’s logo and a slogan that’s meaningful to the teen crowd. With all the options available for size, style and even add-ons (like sparkling faux gemstones), you can create a pin that truly stands apart.

Pass this lapel pin out to your younger customers as a free gift when they make a purchase at your establishment. They’ll wear this conversation piece out and about, essentially give your business free advertising! As an added incentive to hang on to your lapel pin, tell recipients that if they wear the pin on their next visit to your store or eatery, they’ll receive a special discount.

4. Be more mobile. Today’s teens, for the most part, aren’t sitting around at a desktop computer surfing the web. They’re more likely to access websites and social media via their smart phone while they’re hanging with friends, at school, at the mall or out to eat. Make sure your business website is mobile-friendly. Even better, have a customer app created exclusively for your company.

This way, your prospective teen customers will always have you at their fingertips.

5. Do giveaways at local, youth-oriented events. Make a splash at your town’s next 5K, baseball game, festival or holiday parade by giving away custom-designed silicone bracelets. These wristbands are available in a mind-blowing array of colors and styles—including swirled, multicolored, debossed and even glow in the dark.

Have a representative from your store or café hand out bracelets to young people in the crowd, or pass them out at the entrance to the event. Feel free to mix up colors and styles to get kids talking and comparing.

Be sure to include your company name and website address as well as the icons for Facebook and other social media sites you’re on. That way, teens will know where they can find you if they want to learn more!

Start attracting younger customers in droves by ordering your custom lapel pins or custom silicone wristbands today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

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