Signature Pins Blog

5 Strategies for Attracting the Teen Customer Demographic

Trying to capture market share with the 18 and under crowd? Whether your business is video games, food, clothing or novelty items, here are some ideas to help you appeal to this fickle audience and make a lasting impression.

1. Learn to speak their language. What resonates with adults generally will not gain you favor with teens and younger buyers. Avoid dry, professional-sounding language that comes across as “stuffy.” Instead, research the latest lingo and buzz-phrases and use them liberally in your marketing materials and on your website.

2. Stay relevant on social media. A recent study showed that nearly 71% of teens use multiple social media platforms, from Facebook and Twitter to Instagram to Pinterest. These channels are an excellent way to reach your younger target audience, so be sure to keep your profiles fresh and post often with engaging content that’s meaningful to this demographic.

3. Give a “free gift” at your place of business. Consider having a trendsetting lapel pin custom made with your company’s logo and a slogan that’s meaningful to the teen crowd. With all the options available for size, style and even add-ons (like sparkling faux gemstones), you can create a pin that truly stands apart.

Pass this lapel pin out to your younger customers as a free gift when they make a purchase at your establishment. They’ll wear this conversation piece out and about, essentially give your business free advertising! As an added incentive to hang on to your lapel pin, tell recipients that if they wear the pin on their next visit to your store or eatery, they’ll receive a special discount.

4. Be more mobile. Today’s teens, for the most part, aren’t sitting around at a desktop computer surfing the web. They’re more likely to access websites and social media via their smart phone while they’re hanging with friends, at school, at the mall or out to eat. Make sure your business website is mobile-friendly. Even better, have a customer app created exclusively for your company.

This way, your prospective teen customers will always have you at their fingertips.

5. Do giveaways at local, youth-oriented events. Make a splash at your town’s next 5K, baseball game, festival or holiday parade by giving away custom-designed silicone bracelets. These wristbands are available in a mind-blowing array of colors and styles—including swirled, multicolored, debossed and even glow in the dark.

Have a representative from your store or café hand out bracelets to young people in the crowd, or pass them out at the entrance to the event. Feel free to mix up colors and styles to get kids talking and comparing.

Be sure to include your company name and website address as well as the icons for Facebook and other social media sites you’re on. That way, teens will know where they can find you if they want to learn more!

Start attracting younger customers in droves by ordering your custom lapel pins or custom silicone wristbands today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

7 Smart Ways to Beat the Summer Sales Slump

It’s inevitable: school is out, more people are on vacation or taking long weekends, and your eatery or shop is starting to feel like a ghost town some days.

But don’t give in to the summer doldrums: there are a number of steps you can take to give your small business a boost when the season sets in.

1. Refresh your social media accounts. Has your company Facebook page been sitting dormant for six months? When it comes to social media, you only get out of it what you put into it. Use this slow time to breathe new life into your profile and start posting actively on a daily basis.

2. Invest in low-cost, high-impact marketing methods. Now isn’t the time to break the budget on a costly campaign. So why not start small? A lapel pin branded with your company logo and tagline is a great promotional tool. Your business gets exposure not only when you hand them out, but also when the wearer sports his or her pin all around the community!

3. Provide customer incentives. Instead of the same-old, same-old coupon, try handing out your custom lapel pin to customers who spend more than a certain amount at your establishment. When they wear their pin on their next visit, they get a discount on their entire purchase.

4. Test-drive a new product or service. Whether it's a menu item or professional service, summertime is actually a good time to try out new offerings. The slower months give you a trial period to evaluate customer response and make adjustments as needed. Then, when the busier seasons hit, you have great feedback to work with and can hit a sales home run!

5. Reach out to former customers. Take advantage of your mailing list by sending out a special coupon or business newsletter via “snail mail.” Add your custom lapel pin to each envelope—the apparent bulkiness of the package will entice more recipients to open it.

6. Explore new sales channels. For the same reasons explained above, summer is a golden opportunity to test alternative ways to sell your products and/or services. For example, if you currently only sell your products in a retail shop, consider e-commerce. A new sales channel can help you reach new and untapped markets and increase your revenue in ways you never dreamed of.

7. Get out in the community. Is your business new or fairly new in town? Spread the word by attending local community events such as festivals and small biz meetups or mastermind groups. Hand out pins and introduce yourself to put a face to your business name and plant the seeds of long-term customer relationships. So what are you waiting for? Put these ideas into motion and turn your summer slump into a success story.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

30 Ways Custom Lapel Pins Can Boost Your Brand’s Visibility

In today's competitive climate, it takes more to get your brand noticed. While it's great to focus on digital marketing channels, savvy businesses are also turning back to good-old word-of-mouth advertising to push their message out to the masses. Custom lapel pins are a fantastic way to get people talking and start a buzz about your venture. They're inexpensive, eye-catching, and have much more longevity than business cards and newspaper ads!

No matter your industry or the nature of your business, you're sure to find some effective lapel pin uses in this list:

  1. Charity events
  2. Holiday or other celebrations
  3. Employee recognition
  4. Company milestones
  5. Special promotions
  6. Book signings
  7. Tradeshows
  8. Grand openings
  9. Golf tournaments
  10. Product launches
  11. Branding campaigns
  12. Sports team trading pins
  13. School achievements
  14. Employee training milestones
  15. Club membership tokens
  16. Hotel guest giveaways
  17. "Swag bag" gifts
  18. Fraternity and sorority events
  19. Race and marathon participation
  20. Souvenirs for tourists
  21. Cook-off awards
  22. New vet patient giveaways
  23. Customer thank-yous
  24. Missing-child awareness
  25. School field trip souvenirs
  26. Restaurant specials promotion
  27. Security "badges"
  28. Meetup group giveaways
  29. New client welcome kits
  30. Direct mail “goodies”

 

Unlimited Creative Possibilities

Custom-designed lapel pins are not only affordable; they offer endless possibilities for personalization. A pin manufacturer with full-service capabilities will be able to design your pin in virtually any shape or size. What’s more:

  • Colors can be precisely matched from your corporate design scheme. You can also choose from various metal plating options such as gold, copper, or silver. 
  • Choose from offset-printed, die-struck, soft enamel, or cloisonné pin styles to reflect the look you envision. 
  • You can even select what kind of backing you want on your pin, whether it’s a safety pin, magnetic, or butterfly clutch attachment. 
  • Pro vendors should give you multiple options for presenting your finished pin. These range from a simple plastic baggie to elegant velvet gift box.

 

Know exactly what you want on your lapel pin? Fantastic! But if you’re not quite sure where to begin, no worries. Experienced vendors like Signature Pins have in-house designers who can work with you to get your thoughts ironed out, create a design for your approval, and then prepare the artwork for your pin. All you need to contribute to the process are your ideas!

A Message with Viral Impact

With advancements in materials and technology, today’s lapel pins have the look and impact of a fine piece of jewelry. Your recipients will be proud to wear them, displaying your brand and logo to everyone they meet, everywhere they go. Plus, unlike cheap calendars, magnets and business cards, lapel pins will be around for many years. When it comes to advertising your products and services, choose a tool with staying power: custom lapel pins!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

6 Ways to Elevate Your Workplace with Lapel Pins

Sometimes it's the "little things" that make all the difference—and this is true in the workplace as well. Affordable, wearable custom lapel pins can be integrated into your business operations in a variety of ways to boost morale, reward top performers, and spread awareness about your company. Here are some ideas.

1. Mark training progression. Do your employees need to complete specific training steps once they come on board? Recognize newer staff members with a custom lapel pin once they finish each training step. These visible representations of progress are a great way to bolster motivation.

2. Recognize continuing education. Whether it's voluntary or mandated by your organization, any steps your employees take to further their skills should be acknowledged and rewarded. Create lapel pins representing earned certificates, degrees, or licenses so that your staff members can show off their accomplishments around the office.

3. Showcase safety certifications. Is your industrial or manufacturing company uniquely committed to safety? Tell the world with custom lapel pins that name specific certifications earned by your organization. These tokens can be worn by employees and management around the office and at industry events in order to highlight your safety savvy.

4. Reward exceptional workers. Do you have employees that always go the extra mile and demonstrate an outstanding work ethic? Show them how much you appreciate them with a high-quality, customized lapel pin. They'll be eager to wear this jewelry-like souvenir everywhere they go.

5. Celebrate milestone anniversaries. Longevity in the workplace is difficult to come by these days—so employee anniversaries are one occasion you don’t want to overlook. Have a custom lapel pin created to honor 5-year, 10-year, and 15-year (or more!) milestones and present them to employees on their special days.

6. Create trade show or job fair swag. If you have an industry event coming up, have a custom lapel pin made that features your company logo and tagline. Hand these out as freebies to booth visitors or job applicants. When they wear these unique gifts out and about, your business gets exposure all over!

These ideas are just scratching the surface. Since custom lapel pins can be made to your precise specifications, they’re extremely versatile. Pins can be made in virtually any size or shape and come in a range of styles:

  • Cloisonné
  • Silkscreen
  • Offset printed
  • Die-struck
  • Soft enamel

 

You can even add tailored touches to your pin such as decorative gemstone accents and special backings. Many vendors also give you a variety of options for presenting your pin to the recipient. These include elegant velvet boxes as well as custom card stock, which you can have printed with a message of your choosing.

Best of all, having lapel pins custom-created doesn’t have to break your company budget. These cost-effective tokens run as little as under one dollar apiece, and the more you order, the more you save!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

8 Tips for Your Most Successful Trade Show Yet

Trade shows are still a reliable way to grow your small business, with a tendency to give you more bang for your marketing buck than many other forms of advertising. However, without proper forethought and planning, trade shows can drain your budget and leave you with little to show for all your time and effort. Here are a few strategies for making your next event worthwhile.

1. Choose a show that's right for your business. Don't select events blindly; talk to show organizers first to find out what kinds of people are likely to attend. Ideally, you'll want a conference attended by the very customers you're targeting.

2. Spread the word. Many trade shows will provide you with a list of registered attendees along with their contact information. Blast out a short and to-the-point email saying that you'll be at the conference (include your booth number). Sweeten the pot with a special incentive / offer, such as a gift or a discount.

3. Create a persuasive elevator pitch. When a visitor pauses at your booth, you have literally seconds to capture their attention. Prepare a few words (30 seconds or less) to describe what your company does and/or the products it sells. Be sure to emphasize what sets your brand apart from the competition.

4. Keep your booth display simple. Make sure that your exhibit is a fitting representation of your company. Don't overwhelm visitors with wordy displays or complicated imagery. It's a good idea to work with a graphics and/or copy professional to make sure your messaging is concise and compelling.

5. Dress for success. Your employees should wear attire that is comfortable and non-restrictive, but that also accentuates your brand and company culture. For example, if your signature colors are green and white, wearing green and white clothing can help reinforce your brand image.

6. Have a plan for capturing leads. Capturing leads is essential in getting a return on your trade show investment. Make sure you have a solid plan for collecting pertinent details from visitors and that your staff is well trained on this plan. By using one of the many lead-capturing software programs available today, you can collect information right on your iPad and have it sent directly to your database.

7. Give things away. People love free stuff! But instead of passing out cheap water bottles with your logo on them, choose promotional items that have a bit more staying power—like lapel pins or key chains. These items can be custom-made in an eye-popping array of shapes, designs, and materials… and they’re designed to last. Recipients will be proud to wear or carry these jewelry-like pieces everywhere they go, giving your brand exposure far and wide.

8. Follow up diligently. Once you've captured leads, you'll want to "strike while the iron is hot." That means getting in touch with all leads as quickly as possible, while you're still on their minds. If show organizers send you a list of attendees a couple of weeks following the event, use that as another opportunity to follow up.

Make your next trade show count by ordering your custom lapel pins or custom key chains today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

 

Q&A: Choosing the Perfect Lapel Pin

No longer “one size fits all,” promotional pins have come a long way in recent years. But with all the options available to you, getting started can feel overwhelming! Never fear – we’ve answered some of the most common customer questions to help you get the lapel-pin ball rolling.

What style of lapel pin is right for my needs?

Today, there are lapel pins for every occasion. Here is a quick guide:

  • Soft enamel: Extremely durable and vibrantly colored, enamel pins are ideal for baseball trading pins (or any other sport) or promotional giveaways.
  • Die struck: These elegant-looking pins have an etched, classic look that shows off the beauty of the metal they're made from. Perfect for recognizing achievements and years of service milestones.
  • Cloisonné: With a look that resembles fine jewelry, this pin style is ideal for corporate recognition and other high-end applications.
  • Silkscreen: The design on a silkscreen pin goes all the way to the edge, eliminating the need for a metal border. They're easy to make into custom shapes and sizes.
  • Offset printed: This dramatic and detailed pin style is well suited to designs that feature gradients and drop shadows.

 

What can I use as my lapel pin design?

When it comes to a design for your pin, the sky’s the limit. The various styles of pins available today allow you to get as creative as you’d like. Some ideas for what you can feature on your pin include your brand logo, a photograph, artwork, an inspirational slogan or motto, or years of service. Many reputable pin vendors offer in-house design help at no additional cost.

What size pin should I order?

While lapel pins come a wide array of sizes, the most popular pin sizes range from .75” to 1.0”. As a general rule of thumb, smaller pins are more suited to corporate use. Pins used for promotion or fundraising purposes tend to be larger and more “showy” in order to grab people’s attention. If you’re having baseball trading pins made, the larger the better! Typically you can have lapel pins made in sizes up to 2 inches.

How can I make my pin stand out?

Beyond an exceptional design, there are elements you can add to your pin to make it truly distinctive. These include simulated gemstones in an array of colors, sliders, danglers, and even bobble heads! Add-ons like this are a great way to appeal to sports audiences as well as teens.

Will I have different options for attachments?

Many vendors offer a variety of attachments, which is the mechanism on the back of the pin that allows you to attach it to clothing and other items. A traditional butterfly or rubber clutch is usually the default attachment type. If you want to upgrade to something a bit fancier, prepare to pay an extra fee per pin. Examples of attachment upgrade options include a deluxe clutch, safety pin backing, or magnetic backing. Some vendors can even turn your lapel pins into cufflinks!

In the market for custom lapel pins? Visit the Signature Pins home page to get started.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

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