Signature Pins Blog

7 Tips for “Small Business Saturday” Success

November 25 is Small Business Saturday—a fantastic opportunity to spread the word about your local establishment and bring in droves of excited new patrons. Since this day happens only once a year, it's a good idea to make sure you have everything in place to take full advantage.

1. Offer a special promotion. 'Tis the season for shopping 'til you drop. Consumers are out in full force, and competition for their attention is fierce. What better way to catch their eye than with a juicy discount? Try offering a store credit every time shoppers spend a certain amount, or take 10% off their entire purchase. Advertise it ahead of time on your Facebook page or in the local paper. Your discount will be like a beacon of light as they check off their Christmas list.

2. Provide refreshments. Yes, we're serious! There's nothing more inviting to weary shoppers than some tasty seasonal goodies. Set up a table in your shop with complimentary hot cocoa and cider, and cookies. This is an affordable gesture that will leave a winning impression on visitors.

3. Share the day's activities on social media. Snap some fun photos of your customers (with their permission, of course) enjoying their shopping excursion and post them on Instagram and Facebook. Remind your social media followers of any discounts you're offering. Ask them to post pics of their favorite finds on their own pages to share with friends and family.

4. Make sure your digital presence is up to date. Review your website and social media profiles to ensure they're up to date and reflective of who you are as a business. Don't overlook the "About Us" page on your website – this is the perfect place to add a personal touch and explain why your establishment is the better choice over big-box competitors.

5. Grow your email list. With all these newbies strolling into your store or eatery—don't miss the opportunity to capture their info! Keep a sign-up sheet at the register and ask each customer for their email address at check-out. You can also add a sign-up button on your Facebook page. To sweeten the pot, offer a small next-trip discount (like 10%) to anyone who obliges.

6. Prep your staff. One key strength of a smaller business is the ability to make personal connections with customers. Make sure your employees are as excited about Small Business Saturday as you are! Let them know how important the service they provide is in building a loyal customer following.

7. Hand out freebies. People love free stuff, and they love being appreciated by the businesses they patronize. Have a custom lapel pin designed with your business logo, colors and slogan and hand these out as a special "thank you" to anyone who stops by your store. You can even create an enticing offer around your pin—let shoppers know that if they wear the pin into the store any day the following week, they get an extra 15% off their purchase.

Need help in create your custom lapel pin? Let Signature Pins lead the way.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

7 Smart Uses for Custom Silicone Wristbands

Think of silicone wristbands as just run-of-the-mill accessories? Think twice! Available in a mind-blowing array of styles and colors, soft silicone wristbands have many applications—and are worn proudly by kids and adults alike.

How could your group or establishment benefit from custom-branded wristbands? Here are some ideas:

1. Party favors: Throwing a retirement gala for a longtime employee? Forget the same old, same-old goodie bags and surprise your guests with a stylish wristband. These can be tailored with a special quote or sentiment as well as the date and name of the guest of honor.  People will love having something to remember the day by!

2. Allergy identification: Whether it’s peanuts or gluten, food allergies are a serious matter. In a school or hospital, for example, custom wristbands can help easily pinpoint individuals with specific dietary requirements. This helps ensure that allergic kids and adults are not presented with foods that pose a health danger.

3. Fundraising “thank yous”: What better way to thank your donors than with a token they can wear again and again? The affordable cost of silicone bracelets makes them ideal for special interest groups, charities, churches and schools. What’s more, the wearable nature of these wristbands gives your group ongoing exposure.

4. New business promotion: Just set up shop in town? Hand out bracelets branded with your logo and store info at community festivals, sports events, farmer’s markets and more. This is a perfect way to say hello to potential customers while giving them a special takeaway that gets your name out there.

5. ID tags: Keeping track of large groups of children isn’t easy when you’re on the move. Why not provide an added measure of safety with custom silicone wristbands? Choose from an array of bright, high-visibility colors, and have the band imprinted with your school or camp’s name and contact info. You’ll have an easier time wrangling your students or campers—and enjoy more peace of mind, too.

6. ID for Alzheimer's patients and others with special needs: All too often, individuals with dementia or others types of special needs wander away from their care center. Durable enough to be worn for multiple days in a row, a vibrantly colored custom silicone wristband—printed with your facility's contact information—can be a lifesaver in these instances.

7. Concert or festival admission tickets: Make your next local event more appealing by replacing the traditional paper ticket with a custom silicone bracelet. Attendees can use their band just like a regular ticket, but keep it on throughout the event to confirm their admission is paid for. Plus, they can take the wristband home afterwards as a souvenir to remember the great time they had!

From multi-colored and swirled to silkscreen and glow-in-the-dark, custom wristband styles have come a long way in recent years. Choose an experienced vendor who uses thick, high-quality silicone that won’t easily pop or snap.

Order your custom silicone wristbands online today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

7 Ways to Raise Awareness with Ribbon Lapel Pins

Looking to bring more attention to a cause you’re passionate about? Awareness ribbons are a popular choice for shining the spotlight on a variety of issues, from breast cancer and veterans to AIDS remembrance and military support. What's even better than awareness ribbons made from fabric? Colorful lapel pins shaped like a ribbon. These last much longer than a piece of fabric—and can be customized in a variety of ways to add maximum visual impact.

Here are a few ways to use awareness ribbon pins to spread your message.

1. Thank-you gifts for donations. If you’re collecting cash donations curbside, door to door or at an event, you can sweeten the pot with a custom-designed lapel pin in your charity’s special color. This is a great way to express your gratitude to supporters and generate a feeling of goodwill.

2. Door prize for fundraisers. Holding a charity gala? Hand out your awareness ribbon lapel pin to everyone who walks through the door, and ask them to pin it on their clothing. This creates a sense of unity and community for all of your guests—plus it gives them a little souvenir to take home.

3. Surprise gift in direct mail package. If you’re sending out a mass mail package to past and prospective donors, consider adding a ribbon pin to the envelope. This won’t increase postage costs much; however, the added bulk in the package will intrigue recipients and prompt more opens.

4. Memorial souvenir. Hand out your ribbon awareness pin at a memorial or funeral service to honor a charity that was dear to a loved one, or to bring awareness to an issue that impacted their life.  

5. Motivator for race participants. Holding a 5K or marathon to raise money? Include your custom ribbon lapel pin in registration grab bags, or pass them out to participants just before the big event. Your pins (and your cause) will be seen by hundreds of onlookers all during the race.

6. Health screening giveaways. Hand out your custom lapel pin to people taking advantage of screenings for blood pressure, cancer, cholesterol and other health factors. These tokens also make great freebies for blood drives.

7. Staff wearables. Looking to emphasize a specific cause or health issue at your medical practice? Have your staff and practitioners wear ribbon lapel pins to the office each day. These are great conversation starters and demonstrate your commitment to your patients’ health.

Lapel pins are not only a delight to hand out to recipients; they help get your message out long afterwards, too. A well-designed, high-quality pin will be worn by recipients long after your charity event is over, giving your cause even more valuable exposure. Order your custom ribbon awareness pins today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

5 Strategies for Attracting the Teen Customer Demographic

Trying to capture market share with the 18 and under crowd? Whether your business is video games, food, clothing or novelty items, here are some ideas to help you appeal to this fickle audience and make a lasting impression.

1. Learn to speak their language. What resonates with adults generally will not gain you favor with teens and younger buyers. Avoid dry, professional-sounding language that comes across as “stuffy.” Instead, research the latest lingo and buzz-phrases and use them liberally in your marketing materials and on your website.

2. Stay relevant on social media. A recent study showed that nearly 71% of teens use multiple social media platforms, from Facebook and Twitter to Instagram to Pinterest. These channels are an excellent way to reach your younger target audience, so be sure to keep your profiles fresh and post often with engaging content that’s meaningful to this demographic.

3. Give a “free gift” at your place of business. Consider having a trendsetting lapel pin custom made with your company’s logo and a slogan that’s meaningful to the teen crowd. With all the options available for size, style and even add-ons (like sparkling faux gemstones), you can create a pin that truly stands apart.

Pass this lapel pin out to your younger customers as a free gift when they make a purchase at your establishment. They’ll wear this conversation piece out and about, essentially give your business free advertising! As an added incentive to hang on to your lapel pin, tell recipients that if they wear the pin on their next visit to your store or eatery, they’ll receive a special discount.

4. Be more mobile. Today’s teens, for the most part, aren’t sitting around at a desktop computer surfing the web. They’re more likely to access websites and social media via their smart phone while they’re hanging with friends, at school, at the mall or out to eat. Make sure your business website is mobile-friendly. Even better, have a customer app created exclusively for your company.

This way, your prospective teen customers will always have you at their fingertips.

5. Do giveaways at local, youth-oriented events. Make a splash at your town’s next 5K, baseball game, festival or holiday parade by giving away custom-designed silicone bracelets. These wristbands are available in a mind-blowing array of colors and styles—including swirled, multicolored, debossed and even glow in the dark.

Have a representative from your store or café hand out bracelets to young people in the crowd, or pass them out at the entrance to the event. Feel free to mix up colors and styles to get kids talking and comparing.

Be sure to include your company name and website address as well as the icons for Facebook and other social media sites you’re on. That way, teens will know where they can find you if they want to learn more!

Start attracting younger customers in droves by ordering your custom lapel pins or custom silicone wristbands today!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

7 Smart Ways to Beat the Summer Sales Slump

It’s inevitable: school is out, more people are on vacation or taking long weekends, and your eatery or shop is starting to feel like a ghost town some days.

But don’t give in to the summer doldrums: there are a number of steps you can take to give your small business a boost when the season sets in.

1. Refresh your social media accounts. Has your company Facebook page been sitting dormant for six months? When it comes to social media, you only get out of it what you put into it. Use this slow time to breathe new life into your profile and start posting actively on a daily basis.

2. Invest in low-cost, high-impact marketing methods. Now isn’t the time to break the budget on a costly campaign. So why not start small? A lapel pin branded with your company logo and tagline is a great promotional tool. Your business gets exposure not only when you hand them out, but also when the wearer sports his or her pin all around the community!

3. Provide customer incentives. Instead of the same-old, same-old coupon, try handing out your custom lapel pin to customers who spend more than a certain amount at your establishment. When they wear their pin on their next visit, they get a discount on their entire purchase.

4. Test-drive a new product or service. Whether it's a menu item or professional service, summertime is actually a good time to try out new offerings. The slower months give you a trial period to evaluate customer response and make adjustments as needed. Then, when the busier seasons hit, you have great feedback to work with and can hit a sales home run!

5. Reach out to former customers. Take advantage of your mailing list by sending out a special coupon or business newsletter via “snail mail.” Add your custom lapel pin to each envelope—the apparent bulkiness of the package will entice more recipients to open it.

6. Explore new sales channels. For the same reasons explained above, summer is a golden opportunity to test alternative ways to sell your products and/or services. For example, if you currently only sell your products in a retail shop, consider e-commerce. A new sales channel can help you reach new and untapped markets and increase your revenue in ways you never dreamed of.

7. Get out in the community. Is your business new or fairly new in town? Spread the word by attending local community events such as festivals and small biz meetups or mastermind groups. Hand out pins and introduce yourself to put a face to your business name and plant the seeds of long-term customer relationships. So what are you waiting for? Put these ideas into motion and turn your summer slump into a success story.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

30 Ways Custom Lapel Pins Can Boost Your Brand’s Visibility

In today's competitive climate, it takes more to get your brand noticed. While it's great to focus on digital marketing channels, savvy businesses are also turning back to good-old word-of-mouth advertising to push their message out to the masses. Custom lapel pins are a fantastic way to get people talking and start a buzz about your venture. They're inexpensive, eye-catching, and have much more longevity than business cards and newspaper ads!

No matter your industry or the nature of your business, you're sure to find some effective lapel pin uses in this list:

  1. Charity events
  2. Holiday or other celebrations
  3. Employee recognition
  4. Company milestones
  5. Special promotions
  6. Book signings
  7. Tradeshows
  8. Grand openings
  9. Golf tournaments
  10. Product launches
  11. Branding campaigns
  12. Sports team trading pins
  13. School achievements
  14. Employee training milestones
  15. Club membership tokens
  16. Hotel guest giveaways
  17. "Swag bag" gifts
  18. Fraternity and sorority events
  19. Race and marathon participation
  20. Souvenirs for tourists
  21. Cook-off awards
  22. New vet patient giveaways
  23. Customer thank-yous
  24. Missing-child awareness
  25. School field trip souvenirs
  26. Restaurant specials promotion
  27. Security "badges"
  28. Meetup group giveaways
  29. New client welcome kits
  30. Direct mail “goodies”

 

Unlimited Creative Possibilities

Custom-designed lapel pins are not only affordable; they offer endless possibilities for personalization. A pin manufacturer with full-service capabilities will be able to design your pin in virtually any shape or size. What’s more:

  • Colors can be precisely matched from your corporate design scheme. You can also choose from various metal plating options such as gold, copper, or silver. 
  • Choose from offset-printed, die-struck, soft enamel, or cloisonné pin styles to reflect the look you envision. 
  • You can even select what kind of backing you want on your pin, whether it’s a safety pin, magnetic, or butterfly clutch attachment. 
  • Pro vendors should give you multiple options for presenting your finished pin. These range from a simple plastic baggie to elegant velvet gift box.

 

Know exactly what you want on your lapel pin? Fantastic! But if you’re not quite sure where to begin, no worries. Experienced vendors like Signature Pins have in-house designers who can work with you to get your thoughts ironed out, create a design for your approval, and then prepare the artwork for your pin. All you need to contribute to the process are your ideas!

A Message with Viral Impact

With advancements in materials and technology, today’s lapel pins have the look and impact of a fine piece of jewelry. Your recipients will be proud to wear them, displaying your brand and logo to everyone they meet, everywhere they go. Plus, unlike cheap calendars, magnets and business cards, lapel pins will be around for many years. When it comes to advertising your products and services, choose a tool with staying power: custom lapel pins!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

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