Take Online Promotions Offline with Tangible Rewards Your Customers Will Love

By Caryn Smith (c) 2013, All Rights Reserved

Branding is a constant concern, especially for businesses trying to compete in the online marketplace. Some retailers do a great job, of course. Their pages dominate Google, ensuring their logos are constantly on display. We don’t need newspapers or television to remind us that Zappos sells shoes, or that Amazon sells just about everything else.

For other businesses though, brand recognition is increasingly difficult. With more and more competition for your customers’ attention, it’s important for your business to make a lasting connection. Not only that, but you want to ensure your customers are thinking of you even when your online promotion is done – so you can quickly become the preferred shop in your market.

And you likely have to do it without Amazon’s marketing budget.

Even Small Items Make a Big Impression

Here’s a fact you might not know: you don’t have to spend a fortune to grab your customer’s attention. Tucking a small, inexpensive custom lapel pin into each shipment can be just enough to get him or her talking about you. Since quality metal pins are often seen as jewelry, you can rest assured your pin won’t be tossed into a drawer and forgotten. Instead, it will be worn or displayed where others can see it, and where the recipient is likely to be asked about it. Talk about a great marketing opportunity for you!

Best of all, pins make your customers feel good about shopping with you. They instantly become part of an elite group – a member of the club. That’s an experience they’ll share with others, as well as a tangible reminder next time they’re in need of your products or services. No advertising needed – you’re right there in front of them with your custom lapel pin.

Endless Variety Offers Ongoing Branding Opportunity

Pairing your online promotions with custom lapel pins couldn’t be easier. Top-quality manufacturers offer plenty of options to ensure your pins truly fit your promotion. From a simple likeness of your logo to a flashy display complete with lights and moving parts, you’ll be able to commemorate any occasion or upcoming event in style.

Some ideas to get you started include:

  • Anniversary celebrations. Commemorative pins bearing your logo and number of years in business make great collector items and are perfect for promoting your big anniversary sale.
  • Charity sponsorships. Does your company support an important cause? Let your customers share in the excitement with a specially designed custom pin. Give one to each customer who makes a donation during your promotion.
  • New product rollouts. What better way to tell the world about your new line of products than by packaging a custom lapel pin with each order?

The truth is, custom lapel pins are so versatile, and they’re ideal as a reminder of nearly any company, both online and off.

Of course, you’ll want any marketing piece bearing your company name to be of the highest quality. Look for a manufacturer that offers custom color matching, to ensure your logo always looks good. Also, choose a supplier whose products are crafted only from top-quality metals. Finally, be sure your vendor can accommodate your needs with free design work, fast shipping, and a wide variety of pin styles to choose from.

Providing your customers with a little extra something along with their order is a fantastic way to surprise and delight them, and to keep them talking about you and your brand for a long time to come. Not only that, but with your lapel pin constantly in sight, they’ll be more likely to choose your company the next time they need to place an order.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins visit http://www.signaturepins.com/custom.html/ today.

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