Stand Out in the Crowd This Holiday Season with Custom Lapel Pins
By Caryn Smith (c) 2013, All Rights Reserved
It’s make or break time for retailers, so chances are, you’re already working hard to get customers in the door this holiday season. The sales are planned; the decorations are on hand; the ads have been sent to the printer. The trouble is, your competition is making the same preparations.
You need a way to get noticed in the crush of shoppers all hunting for a bargain.
Beyond the Loyalty Card
Customers love to be recognized for their loyalty, but a full-blown rewards-card system can be a little much for a small retailer – not to mention seeming overdone.
Instead, place an order for a memorable gift item your customers can wear, such as a custom lapel pin. When tied to a promotion or sale, these expensive-looking giveaways make quite an impression. Here’s how it works.
The first shoppers through the door on Black Friday receive a pin. Anyone who wears a pin into the store between Thanksgiving and Christmas is rewarded with a VIP discount. Not only will this keep happy shoppers returning again and again for their gift-buying needs, but also, as others see your pins around town, word will spread. Be prepared with a strong follow-up promotion to carry your holiday sales momentum into the New Year.
In fact, you’ll get even more value from your pins if you make it an annual tradition. Offer customers sporting designs from multiple years a coupon for free merchandise, or enter their names into a drawing for a grand prize. Once word gets out, you’ll start seeing your lapel pins everywhere.
Designs to Fit Every Brand
Whether you cater to college kids or their grandparents, bargain hunters or fashionistas, there’s a custom lapel pin to fit your style. For a sophisticated, elegant look, choose a die cast pin in gold, silver, or copper color. Rich detailing offers an engraved look, and makes your pin a cherished piece of jewelry. Colorful cloisonn or soft enamel pins make it easy to create an exact match of your logo, while still providing enough detail for a short phrase or tagline.
For a more whimsical look, try adding a variety of embellishments, such as flashing lights – perfect for a Christmas-tree-themed pin – or danglers and glitter.
The best news is, there’s still plenty of time to order pins for this holiday shopping season. A reputable manufacturer will be able to quickly design your giveaway to your exact specifications, match your company colors, and get them shipped to you in time for the rush. You will want to check shipping policies and make sure you’re not charged extra for design work, and that your pins or other gift items will be packaged so as to avoid damage. Then just sit back and relax, knowing your business will be the one customers will flock to this year.
With a little imagination, you can make this holiday shopping season your best ever. When you get your customers engaged and talking about you, you’ll not only see sales increase, but also word of mouth will continue to build your reputation.