Quality Keychains Give Your Brand Constant Exposure

By Caryn Smith © 2011, All Rights Reserved

What if there were an easy, inexpensive way to get your brand in front of potential customers several times every day? What if you could virtually guarantee that everywhere your customer went, they would see your message? That’s not a marketing fantasy, that’s the reality of custom keychains.

Endless Promotional Opportunities

In the retail sector, there are plenty of chances to offer your customers one of these clever marketing pieces. Keychains are an instant winner with car washes, dealers, auto parts stores, or any other car-themed business. When trouble strikes, your shop will come instantly to mind. Even better, include your contact information on your keychain, and your number will always be close at hand.

Of course, you don’t have to work with cars to make keychains a part of your marketing plan. Garden centers might host a tomato growing contest and give the runners up a clever, tomato-shaped keychain. Pet stores could sponsor a spay and neuter clinic, with all participating pet owners receiving a goody bag stuffed with dog treats, toys, and a custom keychain.

Retail stores aren’t the only businesses which benefit from this kind of marketing, either. Consider the local insurance agent who sponsors safe-driving fairs at area high schools, giving each participant a custom keychain. You can guess whose name is first on the list when it comes time to shop for car insurance. Or the dentist who celebrates National Children’s Dental Health Month in February by gifting parents with a keychain. This not only serves as a constant reminder to schedule that next appointment, but reinforces a critical message: that dental care is an important part of their child’s health.

For even more exposure and to build brand awareness, get creative with your giveaway to encourage customers to keep and use your keychain. For example, give your tomato lovers a free tomato plant next season when they present this year’s keychain. Or give a discount on auto insurance when the kids who participated in your safe-driving fair bring their keychains into your office. By making your giveaway an interactive event, your brand will be even more memorable. Not only that, but happy customers will gladly share their experiences with your business – and show off their lucky keychain as well.

Suitable for Every Brand

Keychains are available in a wide variety of styles to fit every brand. For upscale retail shops, an elegant metal replica of your logo shows your sophistication. Medical offices will appreciate the practicality of a clear message, whether an important phone number or a gentle reminder to schedule an annual appointment. Fun-loving surf shop? Bright colors and whimsical artwork will let your personality shine through. Virtually any logo or design can be replicated in a metal keychain, from classic polished brass to intricate multi-color images.

When choosing a keychain vendor, look for manufacturers who use top-quality materials and offer great customer support. Design services, expert color matching, and your choice of attachments should all be included at no additional charge. When you consider that your customers will likely carry your keychain for years to come, it just makes sense to shop for the finest quality available.

Caryn Smith is Manager of Signature Pins. When you need affordable, custom keychains visit http://www.signaturepins.com today.  Your order will be delivered in 10 days or less, guaranteed!

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