Improve Post-Holiday Sales with Custom Lapel Pins
By Caryn Smith (c) 2012, All Rights Reserved
Are you dreading the January sales slump again this year? The holiday shopping season is over, customers opt to stay home rather than hit the mall, and even the hottest sale event can fizzle in the aftermath of Christmas. But that doesn’t have to mean disastrous sales. You can bring shoppers back post-holiday, you’ll just need to plan ahead – and give them a good reason to return.
Small Incentives Can Mean Big Sales
We’re all familiar with the Amazon.com technique for making more sales: Free shipping on orders over $25. You can bet that most every order Amazon fulfills meets that criteria. The same is true when you offer a custom lapel pin to customers who make a purchase of a certain size.
Even reluctant shoppers can be lured out with the promise of an exclusive gift – especially if that gift brings with it even greater savings potential. Consider offering a different pin each week between Black Friday and Christmas, and encouraging customers to collect them all. After the holiday rush, customers who wear their collection to the store receive a percentage off their entire order.
Of course, there’s no need to make it an all-or-nothing deal. Offer 5% savings for one pin, 10% for 2, and so on, up to 50% off and you’re sure to see a surge in sales – both during and after the holidays.
But that’s not the only reason customers will want these custom lapel pins. Their limited numbers make them highly collectible. Shoppers will wear them as a source of pride, and to mark themselves as part of an elite group. There’s no better advertising than a happy customer cheerfully sporting your brand on his or her collar.
Quality Jewelry-Like Pins Speak Volumes About Your Business
Not just any lapel pin will do, though – especially when it comes to holiday celebrations. You’ll want to choose a pin crafted from top-quality materials, and which accurately represents your company’s commitment to excellence. Vibrant colors that exactly match your logo, easy-to-read text, and perhaps even flashing lights (it is the holiday season) all tell your customers that your company takes pride in the products and services you offer.
Of course, your design options are nearly limitless. Whimsical images of holiday characters are always a hit, but you might also choose religious symbols, decorations such as trees and wreaths, or even just your logo on different colored backgrounds. And if you’re considering making your holiday giveaway a tradition, be sure to include the year. Your pins will instantly become even more collectible with just that small addition.
To ensure you get the best quality pins for your event, look for a manufacturer who offers a variety of materials and styles to choose from. The top vendors will be able to exactly match your logo’s colors so customers will instantly recognize your pins. In addition, choose a vendor who offers free design work, unlimited proof revisions, and fast turnaround, and rather than dreading the post-holiday season, you’ll actually be looking forward to it.