The holidays are around the corner—time to get the gift lists in order and plan those festive celebrations. For businesses and organizations everywhere, November and December provide an abundance of opportunities to increase awareness, hike sales, and build customer loyalty. It’s never too early to begin plotting your promotional strategy for the season, so here are some ideas to give you a running start!
Thanksgiving Day Game Giveaways
Give your football team an extra edge this year by setting up a donation station at the entrance to the field. Anyone who makes a donation gets a free lapel pin emblazoned with your team’s logo. Or, hand out a snazzy team lapel pin to everyone who purchases a game souvenir or concession stand item. These pins also offer a great way to recognize and reward your players for an incredible season!
Have a nonprofit organization that holds holiday fundraisers? Include a custom branded lapel pin with every ticket purchased, or use these attractive tokens to express your appreciation to event volunteers.
Gift Card Bonuses
Whether you run a day spa, restaurant, or retail shop, gift certificates are one of the easiest and most powerful ways to grow your business. Encourage gift card purchases this year by offering a stylish, holiday-oriented lapel pin as a free bonus (and don’t forget to incorporate your logo). When customers wear your pin about town, your brand will get added exposure around the clock!
Black Friday Thank-Yous
Customers who brave the crowds on Black Friday deserve to be recognized, don’t you think? Make the day special for patrons by passing out a free lapel pin with every purchase, imprinted with your company’s logo. Weary shoppers, who have probably been up since 4am, will appreciate the gesture and remember your business the next time they’re in the area.
“Christmas Spirit” Rewards
Reward your customers for proudly showing off their Christmas spirit! Customers who come into your establishment wearing any kind of holiday-themed clothing (hat, sweater, jewelry, or even socks) receive a lapel pin or custom printed lanyard as a prize. This kind of campaign is great fun and makes for a few laughs, for both your customers and your employees.
After all of the holiday hoopla and gift-buying, cash-depleted customers tend to stay away from the stores in January. Why not give them a reason to come back—with a generous post-holiday discount? Here’s how it works: when customers make purchases at Thanksgiving time, thank them with a custom lapel pin. Let customers know that if they return to your establishment after January 1 wearing your pin, they get an extra 20% (or whatever you decide) off their entire purchase.
Lapel pins are a versatile, low-cost tool that can help you make a meaningful connection with your audience and accelerate your business growth. All it takes is a little creativity and a trusted lapel pin partner like Signature Pins!
Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.