Branded Gifts Make Trade Show Sponsorship More Effective

By Caryn Smith © 2011, All Rights Reserved

Trade shows are still one of the best ways to get your brand in front of new customers, whether you cater to businesses or consumers. You’ll have the opportunity to be seen by hundreds, even thousands, of people in just a few short hours. The only trouble is those people are also meeting dozens of exhibitors. How will they remember your brand, when they’re immersed in a sea of new names?

Sponsorship Offers Unique Opportunities – And Challenges

As a trade show sponsor, you have plenty of options to get your name in front of attendees and exhibitors. Your company’s logo on signage, programs, and website banners are a given. You may provide the bandwidth for the event’s online requirements, or even earn a seat on the planning committee. Those are great placements, but they’re temporary. For long-term results, you’ll want to offer visitors something they can take with them.

Practical Giveaways Bring Repeat Business

There is plenty of swag you can offer trade show attendees. But if all you’re providing are clever throwaway items, your gift – and your brand – is destined for a dark kitchen drawer. Instead, make sure you offer your guests an item they can use for months or years to come – something that reminds them of your company each time they use it.

Lanyards are a popular item recipients will be inclined to use well after the trade show ends. Not only will they serve to identify you as a sponsor during the event, but afterwards they’re great for holding a single key around your neck when out for a walk or even as a handy cell-phone carrier. Best of all, they offer lots of space to display your company name, logo, and message.

Key chains are another favorite giveaway, and they make it easy to turn your brand into something memorable. Every time your potential customer unlocks her house, starts her car, or opens her locker at the gym, she sees your brand. As anyone who can still sing all the words to the Oscar Mayer commercial will tell you, there is power in repetition.

When deciding on a giveaway, there are a few tips to keep in mind. First, you want it to be small and lightweight enough to be easily stored and carried into the trade show. It also needs to be economical – remember, this is only one part of your sponsorship budget. Finally, it needs to be a quality piece. You won’t make a good impression if your logo is marred by peeling paint or other defects.

When choosing a vendor, be sure to look for one that offers free artwork and design, custom color matching, and fast shipping. Also, you want your giveaway to be as useful as possible to your new customers, so look for a manufacturer that offers your choice of attachments. Finally, don’t sacrifice speed for cost. Look for suppliers who offer quick turnaround, because knowing your giveaway will arrive on time means one more thing you can confidently check off your to-do list.

Caryn Smith is Manager of Signature Pins. When you need custom-designed lapel pins, contact Signature Pins for creative ideas.  Visit today for custom lapel pins in just 10 days, guaranteed!

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