Lapel Pins for Unique Holidays Create a Unique Marketing Opportunity

By Caryn Smith © 2010, All Rights Reserved

Traditional holidays always make for good marketing. But have you considered tying into national Be Late for Something Day? Our calendars are brimming with ideas for fun and valuable marketing opportunities in these unique holidays. Riding on the coattails of a national celebration is a great way to gain some free publicity. Let’s look at how you can boost your business by celebrating something unique.

National Cell Phone Courtesy Month

Mobile phones may be everywhere in our modern society, but they’re still an annoyance at times. Quiet restaurants, churches, and movie theaters are just a few of the places the shrill ring of a cell phone won’t be appreciated. National Cell Phone Courtesy Month aims to encourage users to be polite when using their wireless phones.

Mobile phone providers, civic organizations, and even restaurants can get in on the action by providing much-needed training for phone users. For example, as a wireless service provider, you might offer a workshop to teach new subscribers how to use their device’s privacy and silence options. Subscribers then receive a special lapel pin declaring them to be a “Polite Cell User.” The customer will learn more about her phone, and you get to see your logo on lapels all over town. Even better, your company becomes known as the courteous cell phone provider.

National Grilling Month

July is the month of the grill, and if you sell them, it’s your opportunity to earn big profits simply by building an interactive promotion around this annual celebration. Start with a press release and a kick-off party featuring hot dogs and burgers. Offer Grillmaster classes for customers, and teach them to make mouthwatering meals on their new grills. Create Grillmaster lapel pins for class graduates, and those grills will be flying off the shelf!

You’ll get added exposure every time your grilling students host a party. They’ll love to point out their Grillmaster status to dinner guests by wearing the pin you awarded them.

AKC Responsible Dog Ownership Month

Pet store owners can reap the benefits of this observance by holding dog-training classes, dog-health workshops, nail-clipping days, or dog-adoption events. Organize an outing at a local park with proceeds to benefit the Humane Society, and people (and their pooches) will come out in droves. Workshop participants will appreciate being awarded lapel pins rather than simple ribbons or paper certificates. A quality piece of jewelry declaring them “Dog’s Best Friend” – and bearing your logo – will be treasured and worn for years.

No matter what the celebration, or what your business, you can use lapel pins to increase the return on your advertising dollar. Lapel pins have a higher perceived value and won’t end up tossed in the junk drawer like some giveaways, which means they’ll continue to work for you for years to come. Lapel pins put your brand in front of more eyes, and associate your name with quality regardless of which holiday you celebrate.

Caryn Smith is Manager of Signature Pins. When you need affordable restaurant advertising, lapel pins are an excellent option. Visit today for custom lapel pins in just 10 days, guaranteed!

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