Your Personalized Checklist for Creating Exceptional Lapel Pins

by Caryn Smith © 2010

It’s not a secret that lapel pins are a unique and effective way to get the word out about your event or organization. One reason lapel pins are so effective is that they can be created in every shape, color and size imaginable, making them a perfect fit for every circumstance.

While ordering lapel pins may seem like a daunting task, it’s actually easier than you might think once you get some basic information together. Using the checklist below will help you prepare to place your lapel pin order and ensure the process goes smoothly.


Each type of pin has unique attributes and can be used in several different ways. While your lapel pin expert will have advice about the type of pins you should create, it will help you to know the most popular uses for lapel pins.

Cloisonné – The top of the line. These are commonly used for corporate lapel pins because of their high perceived value, the appearance of fine jewelry and the excellent first impression they make.

Offset Printed – Drop shadows, gradients and other subtle color changes require a process that is flexible. Offset printed lapel pins are your best choice for designs that must be replicate precisely and have delicate color shifts.

Die Struck – Classic and traditional in appearance, die struck lapel pins are excellent for awards and recognition, years of service and military use. With no additional colors, the handsome, sandblasted look of these lapel pins reflects the beauty of the copper, iron or nickel they are made from.

Photo Etched – Photo etched pins work well with complex designs and intricate detail, making them a great choice for logos. With colors and text that are clear and easy to read, your logo (or other design) is sure to stand out.

Soft Enamel – These lapel pins are great for use as baseball lapel pins, other sports pins, school pins, giveaways and more. Because they are affordable and durable enough to stand up to constant use, they’ll look good and wear well.

What will your lapel pins be used for? ________________________________________



Remember that smaller pins work better for corporate use, as most professionals would prefer something subtle as opposed to showy. Fundraiser and promotional pins often perform better in larger sizes because they capture attention more easily. When it comes to baseball trading pins; the bigger the pin the better.

Lapel pins come in every size imaginable including (but not limited to) 3/4", 1", 1.25", 1.50”, 1.75" and 2" sizes.

What size lapel pins do you need? ______________________________


Design options are countless when working with custom-made lapel pins. You can use a logo, a picture, a phrase, a shape… whatever it takes to get the message across. If you can imagine it, it can be included in your lapel pin design. Be sure to ask about design fees when getting a quote on lapel pins. They can greatly increase the cost of your order.

Are you replicating an exiting logo? Yes No

Are you using your artwork or do you require custom design services?

Own Custom

What design elements appeal to you? ________________________________________


How many colors will you need? ___________________________________________


Spinners, bobble heads, danglers and sliders are all add-ons that can make your pin look exciting. These are a must with baseball trading and other sports pins and also work well with pins designed for teen and preteen audiences.

Which (if any) add-ons will you want? _____________________________________


The more pins you order, the less the cost per pin.

How many lapel pins will you need? _______________

Keep your eye on the additional fees you may be charged as they can really add up. Ask to see rates for design fees, colors, mold fees, shipping and color proofs. Look for companies that offer these and other services free of charge and your budget will go farther.

What is your budget? $______________

Depending on the company, lapel pin orders can take anywhere between 10 days and 2 months. Ask what the turnaround time for your order will be before placing your order.

With a little prep work, you’ll be able to quickly and accurately communicate your wants, needs and preferences to the lapel pin company you choose.

Caryn Smith is Manager of Signature Pins. Visit today for custom lapel pins in just 10 days, guaranteed!

Visit today for custom lapel pins in just 10 days, guaranteed!

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