by Caryn Smith © 2007-2008
The news stations continue to report a decline in consumer spending. With job losses up, the housing market down and Wall Street on a roller coaster ride, it’s no surprise that consumers have a tight grip on their wallets. While people are still spending, businesses and consumers alike are looking for the best bargains they can find. Surprisingly, that big bargain might just come in a very small package: lapel pins.
If you’re in the tourist industry, the thought of decreased spending is enough to send chills down your spine. Don’t panic. With lapel pins and some creative thinking you can attract business, provide help for the community and still give the public the discounted prices they’re looking for.
Lapel Pins Bring Thrills to Theme Parks
Here’s an excellent way to drum up business and help your community at the same time. Invite park visitors to bring canned goods that will be donated to a local food bank. They can exchange canned goods and other non-perishable food items for a discount on admission and a lapel pin. People love to help those less fortunate than themselves. A food bank promotion allows visitors to reach out to others and to feel good about their efforts. As they wear their lapel pins with pride, they encourage those they see to also give to the needy while, at the same time, promoting your theme park.
Enjoy the Shows at Local Theaters
Oftentimes, you get more done when you combine promotional efforts with others. Team up with a nearby restaurant to create a promotion that benefits you both. Offer those people wearing your lapel pin a free appetizer, dessert or discount on a meal. The restaurant receives added promotion from your theater, and your theater draws in larger groups of customers by providing discounted dining. Lapel pins make it possible for the theater, restaurant and consumer to win.
Festivals can benefit in much the same way, but on a larger scale. Local festivals provide income for numerous businesses in the area. When customers buy festival tickets, they will receive a lapel pin that offers reduced prices to participating businesses. Unlike coupons or plastic cards, lapel pins can be worn and seen by others. They give promotional value to your festival that something carried in a wallet doesn’t offer. Attendees are usually more willing to spend money on a festival ticket if they will receive added benefit from doing so.
The possibilities are endless. Whether you’re trying to promote historical attractions such as colonial Williamsburg in Virginia or artistic festivals like Spoleto in South Carolina, lapel pins are an effective way to do so.
Keep in mind that lapel pins are inexpensive to purchase. From a business point of view they offer a great return on your investment. The small outlay up front can provide increased business down the road. They’re also attractive and represent your business or event name or logo well. Lapel pins are custom made into every conceivable shape, which makes them an excellent idea for any type of promotion.
At a time when businesses and consumers are both trying to be smart with their money, lapel pins give you an economical way to promote your tourist events and get a high return on a small investment.
Caryn Smith is Manager of Signature Pins. When you need affordable, memorable promotional items with a high perceived value, lapel pins are an excellent option. Visit http://www.signaturepins.com today for custom lapel pins in just 10 days, guaranteed!