Signature Pins Blog

Rev Up Your Auto Repair Business with Custom Key Chains

Consumers have a lot of choices when it comes to where to get their car fixed – so you need to make your mechanic shop known. Word-of-mouth advertising is great, but only works after you’ve been around for a while. Putting ads in the local paper can help—but newspapers are read and then tossed aside (out of sight, out of mind). So how do you stand out from the crowd if you’re new in town?

Instead of relying on traditional methods of promotion, why not create a marketing tool with staying power, one that continues to showcase your business long after that initial exposure?

We’re talking about custom key chains. Available in a mind-boggling array of shapes, sizes and styles, a branded key chain is a cost-effective and high-impact way to get your name out into the local community. Here’s why they work so well.

     1. They establish brand credibility. When someone sees your company name and logo on a high-quality keychain, their first impression is that yours is a professional and established business. It makes a stellar first impression!

     2. They create a feeling of goodwill. Instead of just handing a customer their receipt after a transaction, hand them your branded key chain as well. This is the perfect way to say “thank you” for trusting in your shop and show that you appreciate their patronage. Who doesn’t love a free gift?

     3. Your business stays top of mind. If a customer needs an oil change or new tires or their engine isn’t sounding quite right, your shop’s name and contact information is right there to remind them who to call.

     4. Key chains go everywhere. What other form of advertising literally goes everywhere with a customer – to work, stores, parties and on road trips? Every time that person places their keys on a table or countertop, your shop’s name is exposed to another set of eyes. Talk about 24/7 advertising. This continual exposure is an effective way to build widespread brand recognition – and your customers do all the work!

When it comes to customizability, the sky’s the limit with key chains. Choose from several styles including:

  • Cloisonné for a sophisticated, jewelry-like look. 
  • Die struck for a classic, timeless appearance.
  • Offset printed, ideal for duplicating photographic realism.
  • Soft enamel, a popular choice for vibrant, colorful detail.


Depending on your budget, you can choose from a double-sided or single-sided key chain as well as various attachment types. A reputable key chain vendor will work with you to create the most distinctive key chain for your money.

In addition to your company logo, be sure to include pertinent details like your phone number and / or email address so that customers can get in touch quickly.

Ready to discover the power of constant brand reinforcement? Order your custom-designed key chains today!

Caryn Smith is Manager of Signature Pins. When you need custom key chains, visit today.

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