Signature Pins Blog

30 Ways Custom Lapel Pins Can Boost Your Brand’s Visibility

In today's competitive climate, it takes more to get your brand noticed. While it's great to focus on digital marketing channels, savvy businesses are also turning back to good-old word-of-mouth advertising to push their message out to the masses. Custom lapel pins are a fantastic way to get people talking and start a buzz about your venture. They're inexpensive, eye-catching, and have much more longevity than business cards and newspaper ads!

No matter your industry or the nature of your business, you're sure to find some effective lapel pin uses in this list:

  1. Charity events
  2. Holiday or other celebrations
  3. Employee recognition
  4. Company milestones
  5. Special promotions
  6. Book signings
  7. Tradeshows
  8. Grand openings
  9. Golf tournaments
  10. Product launches
  11. Branding campaigns
  12. Sports team trading pins
  13. School achievements
  14. Employee training milestones
  15. Club membership tokens
  16. Hotel guest giveaways
  17. "Swag bag" gifts
  18. Fraternity and sorority events
  19. Race and marathon participation
  20. Souvenirs for tourists
  21. Cook-off awards
  22. New vet patient giveaways
  23. Customer thank-yous
  24. Missing-child awareness
  25. School field trip souvenirs
  26. Restaurant specials promotion
  27. Security "badges"
  28. Meetup group giveaways
  29. New client welcome kits
  30. Direct mail “goodies”

 

Unlimited Creative Possibilities

Custom-designed lapel pins are not only affordable; they offer endless possibilities for personalization. A pin manufacturer with full-service capabilities will be able to design your pin in virtually any shape or size. What’s more:

  • Colors can be precisely matched from your corporate design scheme. You can also choose from various metal plating options such as gold, copper, or silver. 
  • Choose from offset-printed, die-struck, soft enamel, or cloisonné pin styles to reflect the look you envision. 
  • You can even select what kind of backing you want on your pin, whether it’s a safety pin, magnetic, or butterfly clutch attachment. 
  • Pro vendors should give you multiple options for presenting your finished pin. These range from a simple plastic baggie to elegant velvet gift box.

 

Know exactly what you want on your lapel pin? Fantastic! But if you’re not quite sure where to begin, no worries. Experienced vendors like Signature Pins have in-house designers who can work with you to get your thoughts ironed out, create a design for your approval, and then prepare the artwork for your pin. All you need to contribute to the process are your ideas!

A Message with Viral Impact

With advancements in materials and technology, today’s lapel pins have the look and impact of a fine piece of jewelry. Your recipients will be proud to wear them, displaying your brand and logo to everyone they meet, everywhere they go. Plus, unlike cheap calendars, magnets and business cards, lapel pins will be around for many years. When it comes to advertising your products and services, choose a tool with staying power: custom lapel pins!

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.

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