Do you own a local restaurant, bar, deli or café? Struggling to get new customers in the door? The restaurant business can be a tough one. While advertising via TV, flyers, newspaper ads, and radio spots is still effective, it helps when you have that little extra something to make your place stand out from the crowd.
That “something” is custom lapel pins. These tokens can be produced in bulk at a very budget-friendly price. What’s more, you can get as creative as you want to be. Here are a few ways you can use lapel pins to stir up a buzz about your eatery:
Thank New Customers for Trying You Out
Many people are reluctant to try a new place to eat, especially when they have a long list of tried-and-true favorites. When they take a chance and sample your menu, be sure to express your gratitude! Once they’ve finished their meal or drinks, have your waitstaff present each diner with a lapel pin featuring your establishment’s name and logo. Customers will appreciate this friendly gesture of thanks and be more likely to return in the future. Plus, your snazzy pin will be an instant conversation piece when they wear it about town. It’s a great way to spread the word!
Note: If you do a lot of takeout, place a container of pins by the register with a sign welcoming customers to help themselves to one.
Promote Weekly or Seasonal Specials
Do you serve up cozy holiday cocktails in the winter months, or fresh strawberry-rhubarb pie during the month of July? If your eatery has signature offerings that only happen for a limited time, a lapel pin can help you let everyone know. Have one created with an image of your food item (note: offset printed pins make it possible to duplicate a photograph). Then have your servers display the pin on their clothing during their shift to remind customers to “try the special” during their next visit.
Create a Rewards Program
Have several different lapel pin designs created (e.g. 5). Each time a customer dines at your café, present them with a new pin. Once they collect all the available pins, the person receives a free meal (or cocktail) on the house. This is a fantastic idea for rewarding customer loyalty!
These days, lapel pins are available in a jaw-dropping array of sizes, styles, colors, materials, and finishes. An experienced pin vendor will offer design services to help you create an eye-catching token people will love to wear. You may even be able to add simulated gemstones and other touches that make your pin really “pop.” Plus, you don’t even need to order them that far in advance. An established manufacturer will be able to have your custom pins ready to ship within as little as 7 business days.
Don’t wait—give your eatery an added “taste of success” by ordering your custom lapel pins today!
Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit http://www.signaturepins.com/custom-html/ today.