Signature Pins Blog

Custom Key Chains: A Practical, Powerful Tool for Promoting Your Business, Club, or Organization

Who doesn’t love a free gift? And when that free gift is something functional, like a key chain, even better! Key chains branded with your company’s name and logo are an ideal way to ensure 24/7 exposure for your organization. Think about it: there aren’t many other kinds of promotional gifts that people will use multiple times throughout the day, all around town and beyond.

Custom key chains are not only practical; they’re infinitely versatile, used by everybody from car dealerships and auto clubs to sports teams and schools. Here are just a few ideas for how these tokens can provide a beneficial boost for your club, company, or charitable cause.

 Reward employees for years of service
 Spread the word about your brand-new business
 Thank people who donate to your cause
 Thank wedding guests for their attendance
 Generate awareness of a cause (e.g. breast cancer charity)
 Create unity among members of a group or club
 Say “thank you” to new or used car buyers
 Increase brand awareness at trade shows or conventions
 Reward pet owners for spaying or neutering their animal
 Generate a buzz about an upcoming community or corporate event
 Create a “bulky” mailing to prospective customers
 Foster pride for your school or university
 Unite your sports team players
 Build pride and togetherness in your church community
 Reward your top-performing realtors
 Promote a state or town initiative
 Thank hotel or motel guests for their patronage
 Encourage patients to maintain regular appointments

What Should a Custom Key Chain Include?

The goal of a promotional key chain is to keep your organization top of mind, so you’ll want to make it easy for people to get in touch with you again. Be sure your custom key chain includes pertinent information such as:

 Your company’s logo or slogan
 Your company’s name
 Contact information (email address or phone number)
 Website address

Of course, it also depends on how your key chain will be used. For example, if you’re rewarding an employee for their loyalty, be certain to include the number of years they’ve invested in your company.

A Style for Any Occasion

Custom key chains are available in a variety of styles and finishes, making it easy to create a promo item that’s truly distinctive. Select single-sided or double-sided and have your key chain cut into any shape you can imagine. You can even choose the type of attachment you want, whether it’s a standard loop or convenient clip.

Since your key chain will be seen day in and day out, presentation is everything! A reputable and experienced vendor can help you design one that makes a lasting, positive impression with your target audiences.

Caryn Smith is Manager of Signature Pins. When you need custom lapel pins, visit today.

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